Increase your Facebook Fans

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Here’s a super simple way I came across to potentially increase the number of your Facebook Fans overnight… or at least, in just a few clicks! It’s so ridiculously easy and effective, plus it’s completely free :-)

It’s no secret that Facebook has significantly reduced the reach of organic (non paid) posts to Facebook Fans in recent years. Whereas in the past you could have reached between 20-30% of your Facebook Fans via an organic post on your Page, nowadays it can be less than 10%.

Facebook’s algorithm for deciding who to show what is clouded in mystery, but all that we know for sure is that Facebook is silently encouraging us to use its paid platform to reach our Fans and generate new ones.

Whether we like to admit it or not, if we are on Facebook, we are all concerned about those Likes. Social affirmation theories aside, as business owners, the more Likes our posts receives, and the more Likes (Fans) our Page has, the bigger the audience we can speak to.

Having said this, an engaged and active small Facebook Fan community is of far greater benefit than a large and  inactive one. ‘Buying’ Likes to create a big ‘fake’ audience will get you nowhere, and can actually hamper your efforts to reach your ‘real’ audience.

Using Facebook as a business tool is clearly an enormous topic, and one I hope to return to in more detail soon on Shotkit. If you have any tips on generating more Facebook Fans, be sure to leave a comment at the end of this post.

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Remember, we’re all in this together. We’re comrades, not competitors!

So without further ado, I hope you enjoy the tip. Let me know if it helps you to increase the number of your Facebook Fans.

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32 Comments

  • I’ve seen it before and did it few times. But I didn’t get a single Fan this way. Don’t know why :/

  • What a glaringly obvious, yet brilliant tip! I’ve skipped over that “invite” button so many times without even thinking about it. I gained 7 overnight and 9 or so more in the past few days. Thanks!

    • Glad it worked for you Nicole! Yeah it’s obvious when someone points it out, but something you might never spot otherwise. Facebook is rather user unfriendly in many instances…

    • Hope it goes well for you Greg. Not an exact science by any means, but definitely worth exploiting for the sake of a few clicks!

  • Oddly although I am definately in the right place it doesnt show anyone able to invite, despite I know that some of the names dont already like the page. Weird

  • I’ve seen that invite button a thousand times Mark, but never really used it as an audience development strategy. You’re right though, it’s really important to know how this mechanism works on the receiving end. For instance, I’m wondering if FB “remembers” invitees who decline or otherwise take no action. If not, I’d be a little concerned to unknowingly push multiple invites over time, becoming an annoyance and doing more harm than good.

    • Yeah you’re right Bernie. It’s certainly a hard one to test, but I think with all the other ‘noise’ in the Facebook feed, the odd extra Invite shouldn’t annoy your audience too much.

  • This is great – just make sure to do it from your computer. If you try it from your phone you’re actually adding them as friends not fans. Upside I increased my friend base by 300 – doh!

  • You may want to reconsider this technique given how FB’s newsfeed algorithm works – it’s designed to penalise people who try to harvest mass followers.

    Many people think that the more ‘Likes’ your page has, the more people will see your posts. However, what determines how many people see your post is a function of the number of ‘likes’ your page has *and* how many of those people subsequently ‘like’ post as soon as you post it.

    When you make a post, only 30% (*) of the people who have liked your page will see the post. If a large percentage ‘like’ the post you just made, then FB will display that post to more and more of your followers (the remaining 70%) as more and more people like the post.

    However, if those initial 30% don’t respond/like to your post, FB won’t display your post to other people.

    So what does this mean? It means that if you have a lot of low quality followers, you’ll find it harder to get wide visibility of your posts, than if you had less, but more active/passionate followers. ie trying to get anyone and everyone to like your page will hurt your ability for your posts to be seen by your followers.

    (*) No idea what the actual percentages are, I’m just using the figures to illustrate the algorithm.

    • Thanks for the great comment Ben – some useful advice here for sure.

      In fact, MOZ estimated organic reach via Facebook to be more like 7% or less, which makes sense since Facebook wants to encourage their paid ad platform as much as possible.

      What determines how many people see your post involves many more variables than you suggest. No one knows for sure, but it’s likely what you mentioned in your comment, as well as the time between subsequent Likes, those users’ engagement history with your Page, the post format (video currently is favoured), post frequency, and many, many other factors that make up the algorithm.

      I’d argue that my technique isn’t designed to harvest mass followers at all. It’s simply making use of an existing Facebook feature to our advantage. Most of us only get 20 or less Likes per post, of which the majority are already Fans of our Page. This method just ensures that you’re making the most of every ounce of engagement on your Page/Posts.

      At the end of the day, Facebook wants to increase its users’ engagement and that’s why I’d argue they offer the Invite button in the first place – you’re merely recommending to someone who’s already expressed an interest in your content (100% voluntarily).

      I agree with you 100% that a few high quality (highly engaged) followers is worth 10x more than loads of inactive followers on Facebook. That’s why ‘buying’ Likes or other spammy techniques is like shooting yourself in the foot, unless all you want is social validation of a Page… but that’s another story!

      Thanks again for the comment and feel free to continue this discussion – social media and online marketing is a topic I’m passionate about!

  • Great tip.. Unfortunately for us too, there is no invite option to click.. The pop-up box is titled ” Invite people who like this post to like your page”, but no boxes next to names, except for the people who we liked, then it shows a box with “Liked” checked…

    • Oh how annoying Jerry – it seems Facebook might be rolling this feature out gradually to certain countries. Fingers crossed it gets to you!

  • Hey thanks for that. I haven’t heard that before and tried on my page but for some reason the option to invite them didn’t work.

    Oh well but thanks for sharing.

  • A further point on this, I run a few pages with 100,000 plus followers and the invite option is not available, but it is available on a new page I started which currently has only 700 followers – the difference could be that the invite option is only rolled out on new pages, or that the invite option is deactivated when pages reach a certain number of followers. If anyone knows which I’d be very interested to know.

    • Ah this is interesting Barco, and explains why some other Shotkit readers haven’t been able to see the Invite button. I’m guessing it’s because you have so many followers. Well done!!

  • Hi — I’ve used this a lot. I only see the the invite buttons if I am looking at my Page as my private self (my private page is ‘Ben Russell’, one of my two ‘Pages’ is Ben Russell – Photographer). If I’m logged in as ‘Ben Russell – Photographer’ I can’t invite; if I’m logged in as Ben Russell I can. I get a reasonable uptake from invites. On my Page ‘The Polytunnel Book’ I actually got 200 new Page likes in three days, by using the invite opportunities from a high performing post (I’d boosted it a little) and going through old photos I’d posted, to search for missed and new ‘invite’ opportunities.

  • Mark I’m in Australia as well, and on my Business page it doesn’t have that feature.

    It says 10 people reached etc. It doesn’t have lit of names, nor does that feature appear on my personal page.

    Hmmm great idea, frustrated I cannot use it.

    Personally I like FB for interacting with other Photographers, but as a business tool it’s a scam. Facebook has deliberately set it so that without paying you’re getting bugger all, and frankly I don’t trust their claims about what it can do for business. I get way better results from Instagram whcih has 5 times the social engagement of Facebook, so we can expect that to start to be monitised soon too.

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