In this post I’m going to tell you about a Facebook Ads Course that has helped me to book more photography work than I ever thought possible.
By spending just a few dollars on a one-off Facebook ads campaign and following the exact steps outlined in this course, I believe that any photographer can quickly accelerate bookings and boost earnings.
‘How to Run a Facebook Ad Promotion for more Photography Leads, Shoots and Sales’ is a rather long-winded name for an incredibly effective Facebook Ads Course designed by Andrew Hellmich.
Andrew is a wedding and portrait photographer who also runs the excellent PhotoBizXposed podcast, interviewing fellow photographers and industry professionals who offer helpful advice and share their stories of success.
I’ve been a long time fan of PhotoBizXposed, and was flattered to be interviewed by Andrew in a previous episode here.
Another interviewee, a business expert named Bernie Griffiths, shared the basics behind a Facebook ads technique he’d devised to accelerate photography bookings and sales.
Following that interview, numerous podcast listeners in the PhotoBizXposed Premium Members Group started replicating Bernie’s techniques, with astounding success in their photography businesses.
As a result of so many other photographers sharing their successes (as well as some minor failures), Andrew was able refine the original process and create an absolutely fool-proof Facebook ads course.
The ‘How to Run a Facebook Ad Promotion for more Photography Leads, Shoots and Sales’ Facebook ads course is the culmination of a project that has been crowd-tested to perfection.
The Ultimate Facebook Ads Course for Photographers
The Facebook ads course is presented on a mini-website, with over 24,000 words laid out over 19 lessons, including explanatory videos, audio case studies and an ever-expanding Q&A section.
The beauty of the course being on a mini-website rather than on a static PDF is that it can be updated easily by Andrew, who frequently adds helpful content to the Q&A section or shares the success stories of the course’s students.
To say there’s a lot of helpful content in the course is an understated – there’s absolutely tons of value here, but that’s not to say the process is complicated. Far from it, actually.
I wanted to provide a full review of ‘’How to Run a Facebook Ad Promotion for more Photography Leads, Shoots and Sales’, and to do so, I knew I had to implement the entire strategy on my own wedding photography business page, and document the results firsthand.
SPOILER ALERT: The results blew me away. Imagine paying less than $0.12 per new wedding or portrait client email, details on the location of their wedding… and even their budget!!
So one afternoon, I set the stopwatch and started reading the course, implementing everything that was laid out in front of me.
One of the keys to your success using this Facebook ads course is that you must adhere exactly to each step.
Since every variable has already been tested by so many other photographers in the same shoes as you, there’s no need to change anything.
I have followed Andrew’s instructions to the letter and in 24 hours I have 24 completed questionnaires, 2 wedding inquiries and the ad has been seen by 4000 people. This stuff is gold. All for £20, and I have 6 days left to run.
– Simon Hawkin
I was literally just copying and pasting the exact content that was provided for me in the course. All I needed to add were my own photos and brand name.
So far so good – I’d followed each step to the T and created a Facebook ad campaign which mimicked the one in the course, all in less than one hour.
I’d set a modest budget of $20 for my Facebook ad, and followed the exact audience targeting guidelines as instructed.
For those of you who’ve never used the Facebook Advertising Platform before, it’s an incredibly powerful (albeit slightly complicated) way to laser-target people with your chosen ad. I use Facebook ads to book destination weddings, and have written about them extensively in More Brides.
However, even if you have zero experience with Facebook ads, all you need to do is to follow the instructions in Andrew’s course… which is exactly what I did.
So, with my ad set up to run for 10 days with a very affordable ad budget, I nervously waited for Facebook to make the ad live on my photography business page.
The quickest way to create a Facebook ad is actually by creating a post organically (i.e. just posting something on your page), then creating the ad around it (i.e. paying for it to be shown to more people).
[Related: Social media images sizes for photographers.]
Most Facebook business page owners don’t want to spend any money trying to extend their post’s reach, but unfortunately, this severely limits the number of Facebook users who see their post.
The heyday of Facebook organic reach is over, where each post made to a business page in 2017 will only reach between 1-6% of its followers.
When running through the steps in the ‘How to Run a Facebook Ad Promotion for more Photography Leads, Shoots and Sales’ course, Andrew advises you to create an organic (unpaid) post on your Page first, then turn it into an ad.
I’d never done this before, so was interested to see what would happen. I was convinced that even though I was using the exact text copied from the course in my post, the real ‘magic’ would come after I’d turned it into an ad.
How wrong I was…
Facebook Ads Course | My Results
Despite only having a modest fan base, here’s what happened in the first 20 minutes…
I literally couldn’t believe what I was seeing – people were commenting and more importantly, tagging their friends on my organic Facebook post!
As the organic engagement on my post grew, its reach continued to climb and climb, and I hadn’t even spent any money yet! I even considered not doing the paid ad, as I’d already had an amazing response… for free!
The techniques described in this Facebook Ads Course are very simple, but also incredibly powerful. I discovered that even without any ad budget whatsoever, I could still get way more wedding and portrait leads for my business than I could have ever imagined.
Hey so I ran my first ad today. I’ve only spent $4 and my inbox is going crazy!
– Daz Mack
2 hours after I’d posted to my Facebook page and having not spent a penny, the results continued to blow me away. I had over 30 comments, each one tagging one or more names which were outside of my Facebook page fan base.
The ‘engagement’ and ‘reach’ of my post was going through the roof!
For the interests of the review, and to adhere strictly to the exact course outline, I continued with my $20 ad spend, and below are the results after a few days – make sure you click the image to see the full extent of the post’s reach!
In summary, after 5 days and just over $20 spent, my post generated over 80 comments, over 100 tags, 30 new page Likes and a Reach of over 10,400 people!
The most impressive statistic of the whole experiment was the fact that I was paying on average $0.10 per ‘conversion’ – in this case, a conversion being a potential client filling in a questionnaire on my site and leaving their details. (I know this since I set up pixel tracking on my website.)
If you consider that on average, a Google AdWords campaign for wedding photography in a competitive market will cost around $1 per click (and that click may not even go on to convert into a lead!), 10 cents per qualified lead (i.e. someone who’s already interested in what you’re offering) is absolutely incredible.
‘Converting’ that lead into an actual paying customer who goes on to book an $X,000 wedding is the next stage in the ads course, and I’ll be updating this post with how that process develops and exactly what the return on my tiny $20 investment has been. (Subscribe the the Shotkit newsletter to get notified when I add these updates.)
It’s hard to talk in detail about the ‘How to Run a Facebook Ad Promotion for more Photography Leads, Shoots and Sales’ Facebook Ads Course without revealing too many of its secrets. (You can see a video clip here which gives you a bit more information though.)
The entire technique is actually very simple – literally any photographer with a Facebook Page who can follow steps can sky-rocket their bookings.
The bottom line is, if you want to make more money as a photographer in the fastest way possible, you need to buy this course!
I’ve added another screenshot below from the results of one photographer who ran the course with an ad budget of just $50, and a quote from him regarding the success of the ad.
Delighted to say I’ve just gone and booked a ‘destination’ wedding in Finland next year, off of one of my first FB Ad Course engagement shoots this weekend.
– Darren Lehane
There are so many screenshots and testimonials like this in the PhotobizXposed premium members group from other photographers who had similarly incredible results, all confirming just how effective this ads course is.
Facebook Ads Course Pricing
As for the price, at $197, I consider it an absolute bargain, and so do all the other photographers who’ve made the investment (read their testimonials here).
Sure, $197 is a lot of money, but it’ll pay for itself 10 or even 20x over very quickly indeed.
By following the steps in this Facebook Ads Course, I’ve been able to book more portrait and wedding shoots than I know what to do with. If you have associate photographers to whom you can pass the excess work, you’re really going to make a killing!
If you’re fed up of all the vague ‘marketing experts’ out there who speak a lot but don’t really tell you anything useful, this is the course for you.
The entire process is immediately actionable, meaning that you just copy the steps and execute. I love guides like this, as it means I don’t have to think!
Anyway, check it out for yourself here. Just remember to follow the steps exactly, and prepare to be dominate Facebook in a way you never thought possible…
Disclaimer: After seeing the astounding success of Andrew’s course first hand, I’ve decided to be an affiliate of it. When you purchase the course via one of the links in this post, I will receive a small commission which will go back into the running of this site, and providing useful guides like this for you. Thank you for helping! Mark
Mark Condon is a British wedding photographer based in Australia and the founder of Shotkit.