Marc Rogoff
Commercial, Fashion | Last Updated: April 4, 2024
I originally trained as a Fashion designer and spent a chunk of my career managing and developing clothing brands. I picked up my first Polaroid camera at age 5 and having taken photos all through my career in fashion I decided I needed a change and decided to make taking photos my career.
My fashion background has helped me enormously in my as I think I understand how garments should look in the final image and how best to “sell” them. I now specialise in Fashion; Advertising and Portraiture and am exploring more fine art print sales with my personal work.
I try to create images with a perceived narrative that leaves more questions than answers. I think this emotionally engages the viewer a bit more than straight forward fashion shots (although I do do these too).
My kit varies dramatically depending on what I am shooting. The equipment represented here is my most used day to day stuff although I use the Hasselblad H system for some types of advertising work where very large files are required and my Olympus OMD – EM1 and Olympus OMD – EM5 2 kit for travel or where I need a lightweight weatherproof system.
The Olympus lenses shown in the image are the superb Olympus 12-40mm f/2.8; Olympus 75mm f/1.8; Olympus 45mm f/1.8; Voigtlander 25mm f/0.95 Nokton and the Olympus 50mm f/2 macro. I love all these lenses as the image quality is superb from all of them.
My day to day system is based on the Nikon D810 and as a backup the Nikon D800 and Nikon D750.
I really use a wide variety of lenses depending on what I am doing – I do love wide angles which capture more of the environment such as the supremely sharp Nikon 14-24mm f/2.8 although it is a tricky lens to utilise as its so wide. My most used lens is the Nikon 24-70mm f/2.8 which is just the most superb tool. It is generally sharp throughout the range and has great everyday focal lengths.
The other Nikon lenses in the photo are the Nikon 50mm f/1.4; for portraits, I love the Nikon 85mm f/1.4 for its creamy out of focus areas and nice contrast. and wonderful edge to edge sharpness of the Sigma 50mm f/1.4 as well as the Nikon 35mm f/1.4.
Other things in my bag are the Manfrotto 190XB tripod; ball head and lever head; Color Checker Passport; tons of Storage cards in zip case; Trigger release, Expodisc for accurate white balance in difficult circumstances; spare batteries; Lens Pens (clean lenses); Black rapid shoulder strap; Giottos Rocket Blaster; Sekonic L358 Light meter and various filters.
As far as bags go I have at least 10 bags (used for different jobs) and I continue to try to find the ideal bag. The two that get the most use are the superbly designed Manfrotto MB MP-RL-70BB Pro Roller Bag and the Gura Gear Battaflae backpack.
Cameras are tools of expression and some are more fun than others… I love the Olympus OMD System for its inconspicuousness and its ‘pick up and go’ ease as well as the superb variety of lenses available for it. It is my go to camera for any quick trips as I can fit an entire selection of lenses in a small shoulder bag.
I will keep looking for cameras that do the best job for what I require and am now looking into shoot daguerreotype for personal and fine art work. I am fascinated with the process which is the complete antithesis to digital.
www.marcrogoff.com
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