The Shotkit Book


Learn photography, improve your photography, discover great gear, grow your business, get inspired  – these are the goals I set out to accomplish when creating the Shotkit Book. There had to be something for everyone, from a seasoned pro right down to a newcomer to photography.

After a few months of work and the input of some of the world’s best photographers, I’ve finally managed to release the first edition of the Shotkit Book.

It’s been a project I’ve been wanting to put together for a while, and I’m happy to announce that it’s now available to you to download in iBook and PDF format.
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The Shotkit Book

This is the first time after more than a year that I’m offering a product for sale on Shotkit. Up until now, I’ve been striving to provide 100% free content on this site because I love producing it, and I get the impression you guys like it too!

The only thing I’ve ever asked for is your email address so I can send you the free Shotkit Newsletter :-)

I’m so grateful for the thank you emails I receive every week from Shotkit fans around the world who have been inspired by all the excellent photographers and sexy camera gear on this site. It means a lot to me and to all the photographers involved that you are being inspired to improve your photography and grow your business.

To tell the truth, I feel a little uncomfortable about promoting something that has a price tag to you guys since everything up until now has been free.

Having said that, I do have bills to pay too, and every cent from the sale of the Shotkit Book is reinvested back into the Shotkit site, paying for my servers, emails, contributors and time.

For these reasons, I’d be truly grateful if you would consider purchasing a copy of the Shotkit Book, or at least tell all your friends about it! (Use the share buttons at the top/end of the post.)

It could be the best photography book that you buy this year :-)


30+ World Class Photographers

The Shotkit Book features the photography, gear and tips of over 30 world class photographers, laid out in an easy to read format for your iPad or eBook Reader.

If you read the Shotkit Book on your iPad (and I recommend you do), the photo galleries are interactive, meaning a seamless, full screen browsing experience.

I think you’ll enjoy being able to browse photographers and their work on your devices offline, in a clean reading experience, devoid of ads and other distractions.

shotkit book featured photographers

Scott Kelby, Gabe McClintock and Larry & Erika Mann of Two Mann Studios are just a few of the world class photographers who are featured in the Shotkit Book.

Then there’s another thing that I think you’re going to like a lot…

Six Tips for Shotkit

As well as the 30+ photographers featured in the Shotkit Book, I’m also introducing a brand new video interview series which I’ve called Six Tips for Shotkit.

Six Tips for Shotkit Title

I wanted to interview world-class photographers and experts in certain industries, and come away with actionable tips for you guys to use straight away to improve your photography and grow your photography business.

With Six Tips for Shotkit, you’ll be left with an awesome set of tips you can implement straight away.

It’s a mixture of technical and non-technical info that I’m really confident you’re going to love. Here’s what you can expect:

Improve your Wedding Photography

Wedding Photography is without a doubt the most popular genre on Shotkit. We already feature a good number of the world’s best wedding photographers, and with the Six Tips series, I intend to delve much deeper into this popular genre.

In the Shotkit Book, Lindsay and Daniel Stark of Stark Photography provide six awesome tips to help you improve your Wedding Photography.

6 Tips for Wedding Photography with the Starks

I caught Lindsay and Daniel’s talk at Mystic Seminars 2015 and was inspired by their energy, passion and knowledge. I’m so happy they are involved in this informative and fun video.

I don’t want to give away too much, but it’s 45 minutes worth of awesome material (yes, ‘6’ tips usually means a few more tips than that)!

One stand out tip for me was a trick to help you out in a situation where you have a subject and a completely uninspiring location, and only a few minutes to get a photo of something amazing. We’ve all been there, and I think this tip to create something like the photo below will blow you away!

Stark Photography for Shotkit

Lindsay and Daniel Stark are great teachers as well as great photographers, so I recommend you check out their Six Tips for Shotkit in the Shotkit Book .

Grow your Instagram

I admit that I’m very late to the Instagram party! I only got onboard for my own photography work a few months ago (@goldhatphoto), and a friend actually runs Shotkit’s Instagram for me.

Needless to say, I was a little oblivious to the huge potential of Instagram.

As you are no doubt well aware, Instagram is excellent for both enjoyment and for business. Whilst the reach of Facebook dwindles every day, Instagram engagement figures are still mind blowing.

I don’t need to tell you how important it is to grow your Instagram following, but perhaps something you didn’t know is that there are photographers out there making a living using Instagram, and booking their clients almost entirely via this one social media platform.

Robert J Hill is one of them. At last count, he has over 28,200 Instagram followers who are engaged and actively following his work. What’s more, he books weddings around the world solely via his Instagram presence.

Six Tips for Shotkit Instagram

Robert is meticulous about what he shares and how he does it, resulting in an enormous following that he’s accumulated in less than 2 years.

This guy is an Instagram beast, and I’m so happy we spent 45 minutes discussing his Six Tips for Shotkit on growing your Instagram.

Be sure to check it out in the Shotkit Book.

Six Tips for Shotkit Instagram with Robert Hill

Improve your Photojournalism

I thought long and hard about the title for this video. Kirsten Lewis is best known for her family portraiture, which is at once both quirky and touching. She has also won numerous awards for her fantastic wedding photography.

In this Six Tips for Shotkit, Kirsten Lewis and I discuss both her wedding and family work (for 45 minutes again!), but it’s much more than that.

Six Tips for Shotkit Photojournalism

You’ll soon see that Kirsten is great with people, and dealing with people in order to get the very best out of them to produce a photo that most other photographers would have missed.

She’s an expert at integrating into her surroundings by becoming a fly on the wall, but at the same time being in total control of the situation, ready to react and capture every fleeting moment.

What’s even more amazing is that Kirsten spends entire weekends living with her clients at their homes. It’s interesting to hear why she chooses to do this, and how she justifies the huge investment of her time and energy.

This video will be like gold dust to anyone who wants to get the best out of children for their photography. Kirsten is a child psychology major, so knows a thing or two about how to handle children!


Even more than this though, you’ll learn about true photojournalism from this video – the art of remaining invisible and documenting real moments, and doing everything it takes to be in the right place at the right time.

There’s a lot of great information in this video that goes much deeper than camera settings and gear (although we do cover that of course). I really recommend you check it out in the Shotkit Book.

Limited Time Pricing

OK, so I hope I’ve convinced you without having to actually ‘sell’ you anything!

The Shotkit Book is an eBook that’s crammed full of over 170 pages of great content and I’m confident you’ll love it. If you don’t, let me know and I’ll happily refund you.

The Price is just $30. You can buy it by clicking the banner below. If you’ve already bought the book, feel free to leave a comment with your feedback.

Thanks so much for your support! Mark

[UPDATE 2017: The Shotkit Book Vol.II is out now] [thrive_leads id=’7429′]


  1. Cornwall Wedding Photographer on February 19, 2019 at 10:11 pm

    Great resource finding it very useful

  2. Miguel Ochoa on November 2, 2017 at 4:05 pm

    Muy Buenas noches, hace unos días, compre el paquete completo de libros, pero lo que no logre encontrar fue la manera de ingresar a los vídeos, espero de su ayuda.

  3. Rachel on July 4, 2016 at 7:38 am

    LOVED IT. So much useful info and love the pictures. I think some of the cameras have changed for the photographers but even so the info is just so useful to me as an amateur photographer before I take the next step.

  4. Mark Edin on May 10, 2016 at 9:33 pm

    This is excellent help for photographers. An absolute treasure chest of ideas.

    • Mark on May 11, 2016 at 4:43 am

      Glad you find it useful, Mark!

  5. Emma on February 9, 2016 at 5:37 am

    Hi Mark,

    I’ve only got to page 16 in the PDF but already it is proving to be wonderful and answering a load of questions I have had for a while! YAY! It’s also super easy to digest too!


    Emma xx

    • Mark on February 9, 2016 at 11:46 am

      So glad you’re enjoying it Emma! Thanks for the comment

  6. Philippe Castagna on January 21, 2016 at 7:45 am

    Hi Mark,

    I follow your site since several years now and love your work and spirit.

    Just bought the iPad version of the Shotkit book and had a quick overlook and it’s great. Appreciate the easy and efficient way to navigate into it. Interesting also to learn the experience of others photographers on the field and put it in perspective with my own experience. Really nice and unique book as we always see books with the final photos or books about only gear but rarely books talking about the experience.

    Also just bought the Lightroom power user as I would like to win the Olympus OMD EM-5 Mark II give away ;) I already completed several steps and cross the finger to be the winner. Please pray for me too!!! I tend to reduce the size of my equipment since some years (Canon 6D, primes) and wish I can have a camera like the Olympus to get even closer to the real point for me: the best shot you can do it’s when you have your camera with you, in a no-obstructive and comfortable way…

    However it’s good to note that I find the Lightroom power user really interesting and it will certainly become a good tool for me to learn more.

    Just in case you have time and would like to see some of my images here is a link for that:

    So really Mark, many thanks to you and your work and spirit. Keep it up!


    • Mark on January 21, 2016 at 9:58 am

      That’s great to hear Philippe! Thanks so much for your comment.

  7. Nazmul on December 12, 2015 at 10:01 pm

    Hi Mark, I’ve had the book for a few months now and this is a fantastic book with lots of inspiration and great content for every level of photographer. I just want to know if you will be releasing as a hard copy anytime in the future?

    • Mark on December 14, 2015 at 2:10 pm

      Hey Nazmul, thanks for saying that! I don’t have any plans to release it as a hard copy but you’re one of many who are asking recently so maybe I should look into it. Stay tuned!

  8. Kevin Shoban on October 28, 2015 at 5:15 pm

    I just tried to buy the ibook version, but my order is not going through? When I press the pay button it says, “Sorry, the offer code you wish to use is invalid? I first tried ordering with the 10% code found under shotkit selects. After that didn’t work, I just tried ordering it for the full price of $15 *Great price by the way), and got the same error? Any idea how to fix this? I really want this book! Thanks!


    • Mark on October 29, 2015 at 4:32 am

      Hey Kevin! Sorry about that – please try again with the Shotkit Selects promo code. It should work now! Let me know if you enjoy the book ;-)

  9. Lisa on June 20, 2015 at 5:26 am

    Hey Mark just to say i bought this today and am already addicted! So much cool info and I love the Instagram video. Going to put those tips to use to try and double my fans by xmas hehe I’ve actually bought two copies so can gift one to my hubby! love it!! thanks!

    • Mark on July 4, 2016 at 7:28 am

      Hey Lisa! So glad you’re finding the book useful. Thanks so much for the support and I hope your husband enjoys it as much as you!!

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