My name is Alex Munoz, and I am a lifestyle/fashion advertising photographer based in Los Angeles, California, USA. I have been taking images since I was 6 years old. What started out as a hobby, became a profession in later life.
I learned by taking pictures with cameras which barely had an exposure indicator in them. It was all film, and all manual. I have been shooting digital since 2008, and I am a RICOH Creative Master.
I used to shoot pretty much with anything out there throughout the years, but today I find it important in my area of work to shoot with medium format type sensors. It’s the added resolution, different perspective, and per pixel sharpness that makes a huge difference. The Ricoh Pentax 645z is clearly leading the way in that regard.
I have to admit though that I love complex lighting setups. In particular, the Broncolor Move packs offer plenty of light, are very versatile, and the standard reflectors work well for a punchy look; these packs enable me to do amazing setups almost everywhere, without having to worry about total power, or finding an outlet.
In particular, my kit most of these days consists of:
One or more Broncolor Move 1200L packs (best power packs by far, not shown here)
My Ricoh Pentax 645z (amazing resolution and lowlight capabilities, plus it shoots video)
My Ricoh Pentax 645d (great as a backup; gets similar results at low ISO)
My Ricoh Pentax 28-45mm ED AW SR f/4.5 (weather sealed, amazing contrast and sharpness, plus it has optical image stabilization)
My Ricoh Pentax 55mm SDM AW f/2.8 (43.5mm equivalent on a full-frame sensor, this is a no-hassle lens I can always rely on)
My Ricoh Pentax 90mm ED AW SR f/2.8 Macro (great sharpness and resolution, and it’s got macro)
My Ricoh Pentax 55-110mm f/5.6 (not as fast as the other lenses, but it is very versatile in its focal range)
One or more Ricoh Pentax AF540FGZ II speed light (I use it as fill or slave flash whenever I need to add a bit of emphasis somewhere)
My Ricoh Theta Spherical 360 degree camera – see guide (takes great 360 images of lighting setups and is awesome for behind-the-scenes footage)
Several ND and CP filters for various thread sizes (I always use them, in particular when I am on outdoors)
Several PocketWizards (I have them because everyone uses them)
Gossen DIGISKY Flash and Ambient Light Meter (I never shoot without metering first, at least to get a baseline)
X-Rite Colorchecker Passport (allows me to have solid and repeatable color management)
A Hoodman Loupe (for those untethered outdoor shoots)
A 15ft tether cable (I shoot tethered to CaptureOne whenever I can)
A Lacie external firewire SSD to backup images on location
Several spare batteries for strobes and my cameras
I also carry a Lastolite Trigrip Reflector with me, as it fits neatly inside my bag and often comes in handy