Fuji Camera Buyers Guide

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You may be wondering why I felt compelled to write a whole buyers guide on Fuji cameras. The truth is, I’ve been shooting Fujifilm for years, but still have trouble understanding their product line!

Maybe you’re the same? At the time of writing, Fujifilm offers no less than 33 X series bodies.

That’s all well and good, but many of them not only look similar, but also share sensors and have several overlapping features…

shk-fs-table__imageFujifilm XT-30 The best bang for your buck, all-purpose Fuji camera. Incredible stills/video quality, blazing fast AF, pro-grade features packed into a compact body.View Price

Despite Fujifilm’s continuous improvement philosophy (‘kaizen’) of providing consistent firmware updates to keep their existing product line competitive, they do have a habit of releasing rather a lot of Fuji cameras every year!

In this guide, I’ve attempted to cut through all the noise, and offer my recommendations of the top 9 cameras from their current range.

I’ll keep this guide up to date – you can check the date above to make sure you’re viewing the most recent info ;-)

Best Fuji Cameras in 2019

Image Product Features
shk2-table__imageFujifilm X-T30BEST VALUE ALLROUND
  • Great Value for Money
  • Amazing Autofocus
  • Excellent Image Quality
  • Improved Low-Light Perfomance
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shk2-table__imageFujifilm X-T3BEST ALLROUND FOR PROS
  • Amazing Autofocus
  • Weatherproof Body
  • Excellent Image Quality
  • Improved Low-Light Perfomance
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shk2-table__imageFujifilm GFX-50RBEST IMAGE QUALITY
  • Incredible Image Quality
  • Great Value for Money
  • Weatherproof Body
  • Excellent Viewfinder
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shk2-table__imageFujiflm X100FBEST FOR SIMPLE TRAVEL
  • Iconic Design
  • Amazing Lens Quality
  • Hybrid Viewfinder
  • Compact size
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shk2-table__imageFujifilm X-H1BEST FOR LOWLIGHT
  • Great Image Stabilization
  • Robust DSLR-like Body
  • Ergonomic Grip
  • Feather-Touch Button
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shk2-table__imageFujifilm X-Pro2BEST INCOGNITO FOR PROS
  • Hybrid Viewfinder
  • Weatherproof Body
  • Amazing Viewfinder
  • Amazing Image Quality
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shk2-table__imageFujifilm X-T100BEST BUDGET FUJI
  • Front-Facing Touch Screen
  • Affordable
  • Pocketable & Lightweight
  • Great Image Quality
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shk2-table__imageFujifilm XF10BEST POINT & SHOOT
  • Easy to Use
  • Great Image Quality
  • Small & Lightweight
  • Good Battery Life
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shk2-table__imageFujifilm X-A5FLEXIBLE POINT & SHOOT
  • Easy to Use
  • Small & Lightweight
  • Affordable
  • Front-Facing Screen
View Price →

 

My Recommendations

fujifilm cameras shotkit

All the Fuji cameras I tested for this article were a genuine pleasure to use.

If you want a short version of the reviews below, here are my suggestions of what Fujfilm X camera body to invest in:

📸 Want the best all round Fuji camera in 2019? Get the Fujfilm X-T3. It’s a real multi-purpose body, with a sensor and features to keep up with full frame cameras.

📸 What if you want the X-T3… but can’t afford it?! Get the Fujifilm X-T30 – amazing bang for the buck, and a baby version of its big brother. Most of the best features, for a lot less money.

📸 Want a camera you can just grab and shoot with minimal fuss? Get the Fujifilm X100F. It’s what I use as an everyday walk-around, or when I’m traveling and want something compact. The fixed lens is exquisite, and offers welcome simplicity in a world of lens options.

📸 Want the best Fuji camera for vlogging? While all the Fuji cameras offer great video recording, it’s the X-T100 that offers that all important front-facing screen.

📸 Want the absolute best image quality without sacrificing size? Yes, there’s a 100MP monster on its way, but in the meantime, the Fujifilm GFX 50R is the camera if you have deep pockets and a thirst for insane IQ.

Realistically though, investing in any camera containing the legendary X-Trans sensor will set you up for a lifetime of great photography and a truly unique shooting experience.

Now let’s dive into the meat of this guide – the Fuji camera reviews. I’ve included a recommendation of ‘who is this camera for?’, in an attempt to clarify why you’d want to invest in one body over the other.

Fuji X Camera Buyer’s Guide

Fujifilm X-T3

Fuji XT3

Size: 132.5 x 92.8 x 58.8 mm (5.2 x 3.6 x 2.3 in.)
Weight: 539 g (19 oz.)
Sensor: X-Trans CMOS 4 & X-Processor 4
Megapixels: 26

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The do-everything camera that challenges the need for full frame.

PROS:

😃 Weatherproof, ergonomic body
😃 Dual UHS-II SD card slots
😃 3-axis tilting LCD
😃 Excellent autofocus
😃 Class-leading image quality
😃 Improved low-light capabilities
😃 Extremely customizable
😃 Up to 30 fps continuous shooting
😃 Sharp, fluid, highly responsive EVF
😃 Incredible video options

CONS:

😔 No IBIS
😔 Rear LCD doesn’t flip forward
😔 No GPS
😔 Sub-par battery life
😔 Shallow grip not good for large hands
😔 No color histogram while shooting
😔 Noise after ISO 6400

I’d like to start by saying the Fujifilm X-T3 is the finest APS-C mirrorless camera Fujifilm has ever produced. Really. It literally does just about everything and does it extraordinarily well.

The stills photography is exquisite. The new X-Trans 4 sensor is able to gather considerably more light than the sensor on the X-T2, or any other APS-C Fuji mirrorless camera. It’s even allowed the camera to drop its native ISO to 160.

As you’d expect, the X-T3’s out-of-camera JPEGs require little to no processing, producing fantastic straight out-of-camera shots.

If you shoot in RAW, the X-Trans 4 sensor captures more information than ever before, allowing ample room for pulling back highlights and/or recovering shadows in Lightroom or your choice of editing software.

The autofocus of the X-T3 is the first time Fuji’s really nailed it in the X-series. It has a total of 425 selectable AF points spanning across the entire frame, and is seriously faster than the X-T2.

This speed improvement over its predecessor can especially be seen in continuous mode, where it locks onto and tracks subjects confidently and without hesitation. The face-tracking is hugely improved and seems to be just about on par with the Sony A7 series.

fujifilm xt3 shotkit

I took this image of the Fujifilm X-T3 on ‘Fuji Island’ in Fiji, at the launch of this amazing camera.

Stills aren’t the only place the Fujifilm X-T3 shines. The X-T3 has more video recording options that just about any other mirrorless camera out there and is hands-down amazing at what it turns out. It can even do 4K video at 60Fps, and the new Eterna colour mode is great if you can’t be bothered to colour-grade your footage.

The only real issue is that the LCD screen doesn’t flip around to the forward, so you won’t be able to see your own face while vlogging, without the use of an external monitor.

Dual memory card slots accepting the fastest UHS-II SD cards really cement the X-T3‘s position as a camera for serious pros. In-camera backup is pretty much a necessity for wedding photographers, and anyone else who needs to create a level of redundancy for their images while in field.

There’s just next to nothing this camera doesn’t do well. It’s small enough for travel and street photography, high quality enough for landscapes and portraiture, and unbeatable for video. With the right Fujinon lens, the Fujifilm X-T3 will do just about anything you need it to.

Fuji XT3 image by Bhagi Sive

The Fujfilm X-T3 features excellent low light performance and eye autofocus | Fujifilm 23mm f/2 | f/2.8 1/50 ISO800 | © Bhagi Siva

Of course, the X-T3 isn’t without at least a couple of limitations: its low-level light capacity will never equal that of a full-frame camera. (No surprise.)

It also doesn’t have in-body image stabilization (IBIS) like the X-H1, but since Fuji has a number of amazing lenses with OIS, you’re at least somewhat covered there.

Basically, if you can afford it, the Fuji X-T3 is the best blend of size, price, and quality out there for Fuji mirrorless cameras. I’ve even known people to ditch their full-frames for this little guy.

If you’re looking for maximum focal length width, depth of field or low-light performance, you’ll probably need the invest more in a full frame sensor camera. For everyone else out there, the Fujifilm X-T3 is truly a fantastic all-around camera.

Who is the Fujifilm X-T3 for?

If you’re looking for the best all-around mirrorless camera Fuji has to offer, the Fujifilm X-T3 is your guy. Fuji hesitates to label it the ‘flag-ship’ camera, perhaps for fear of throwing its other excellent cameras into its shadow, but trust me – this one’s the cream of the current crop of Fuji APS-C sensor cameras.

Whether or not to upgrade from the previous generation will depend on what you’re doing with it. For street and travel photography, for example, it’ll probably still feel very much like the X-T2.

For sports photography and other fast autofocus/continuous shooting needs, definitely take the Fuji X-T3.

And for video… just wow. If you don’t need the LCD screen to flip around for vlogging, the X-T3 is definitely the way to go for a hybrid shooter who needs to take pro-grade stills images, then at the flip of a switch, record broadcast quality video footage.

Also, if much of what you do requires a tripod and/or already shoot with lenses with OIS and you don’t need IBIS, the X-T3 will be an excellent choice.

The Fujifilm X-T3 is a do-everything camera that challenges the need for full frame. The best Fujifilm all-rounder.

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Fujifilm X-H1

Fuji XH1

Size: 139.8 x 97.3 x 85.5 mm (5.5 x 3.8 x 3.4 in.)
Weight: 673 g (23.7 oz.)
Sensor: X-Trans CMOS III & X-Processor Pro
Megapixels: 24

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A low-light IBIS monster which pushes the Fujifilm X-Trans sensor to the limits.

PROS:

😃 In-body image stabilization
😃 Weatherproof, ergonomic body
😃 Dual UHS-II SD card slots
😃 Feather-touch shutter button
😃 Responsive touch-screen
😃 Flicker reduction
😃 Amazing skin tones
😃 Large body great for larger lenses/hands

CONS:

😔 Heavier than other APS-C cameras
😔 Older sensor is available cheaper
😔 Autofocus isn’t as fast as the X-T3
😔 Eats up battery quickly
😔 AF isn’t particularly fast
😔 Limited video options

The Fujifilm X-H1 is a bit of a different beast to the X-T3. For most people, the most obvious reason to choose it over the X-T3 is IBIS, but there are also a number of handling reasons to go for this somewhat larger body.

First off, the Fuji X-H1 is a beefier camera. It’s not massive by any measure – it’s just a little bigger. This makes it a much better match for longer/heavier lenses.

Because of the added space on the body, the AFL and AEL buttons feel better than on any other X series camera. The increased size also works better for those with larger hands – this is one of the few mirrorless cameras on the market that doesn’t make me miss the ergonomics of my DSLRs.

Of course, with the increased size you also get more weight. For many this will be a downer, but for some (especially those used to DSLRs), the X-H1 will feel fantastic in the hand.

The IBIS in the X-H1 works well, so if you shoot primarily handheld with unstabilized prime lenses then this versatile Fuji camera is an obvious choice. It also makes shooting hand-held in low-light situations much easier to manage.

Using IBIS to control ISO levels on an APS-C sensor camera is a big advantage – you’re able to shoot handheld at much slower shutter speeds than you would do otherwise, meaning that there’s no need to crank up the ISO to achieve a sharp shot in low light.

fuji camera xh1 sample

Straight out of camera JPEG with the Fujifilm X-H1 + Fujifilm 16mm f/1.4 | 1sec f/7.1 ISO100 | © Mark Condon

However, IBIS isn’t the only reason to choose the Fujifilm X-H1 over the X-T3

First off, it has flicker reduction. This is a serious plus for anyone in fluorescent, mercury, or mixed lighting – wedding photographers, take note!

Another reason is the X-H1’s feather touch shutter button. It takes a while to get used to, but once you do the shutter on every other camera will seem sluggish. Really, “feather touch” is not an exaggeration here – the slightest brush of the button and your shot is taken.

Colour-wise this is also a very different camera from the X-T3. For any photos with people in them, the skin tones are just amazing with the X-H1. It may not be quite vivid enough for landscapes or nature photos, but for portraits it’s absolutely beautiful.

The video on the Fuji X-H1, however, doesn’t really come close to the X-T3. The X-H1’s older processor just doesn’t keep up with some of the newer features, though the firmware updates do make a huge difference.

My wife using the Fujifilm X-H1 + Fujifilm 16mm f/1.4

My wife using the Fujifilm X-H1 + Fujifilm 16mm f/1.4 – it’s definitely one of the bulkier mirrorless cameras.

Fuji’s commitment to its ‘Kaizen’ formula of conitnuous improvements really shows, and means you can keep the same camera body for several years without need of a hardware update.

Another difference to the X-T3 is that Fuji replaced the exposure compensation dial that would normally sit on top of the camera with a secondary display. If you’re used to the exposure dial being there, this will probably irritate you initially. Others, I’m sure, will probably find the secondary display useful – it also looks great when backlit.

Still, this is a camera that many people fall in love with. If you have a slower, mellower shooting style (i.e. you’re not shooting action and/or needing super fast AF), you might really come to appreciate the Fujifilm X-H1’s unique style and feel.

Just make sure you do the firmware updates – they make a huge difference in this camera’s performance.

Who is the Fujifilm X-H1 for?

The Fujifilm X-H1 is the only X-series model with in-camera image stabilization, so if you need to be able to shoot handheld in low light, this is the camera to get.

It’s also a great pick for those who are used to the weight and heft of a DSLR, have larger hands, or just like the balance a meatier camera brings to larger/heavier lenses.

Personally, I have big hands, and found the transition from a DSLR body to a smaller mirrorless a little annoying, without the use of a camera grip. However, with the X-H1, I feel right at home.

The X-H1 could also be for you if you do slower styles of still photography – portraiture, landscape, architectural, macro, etc. It’s quite unlike it’s other X-series cousins, and stands out from the pack for its robustness and practical ergonomics.

The X-H1’s flicker reduction could also be a deciding factor for those doing a lot of indoor shooting – being able to avoid the dreaded ‘bands’ when shooting in artificial light is a huge timesaver.

Avoid the X-H1 if you’re an action photographer, looking for a lighter, more compact camera, or need high-class video options.

The Fujifilm X-H1 is a low-light IBIS monster with a rugged, ergonimic design and a processor which pushes the Fujifilm X-Trans sensor to the limits.

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Fujifilm X-Pro2

Fuji X Pro2

Size:  140.5 x 82.8 x 45.9 mm (5.5 x 3.3 x 1.8 in.)
Weight: 495 g (17.5 oz.)
Sensor: X-Trans™* CMOS III & X-Processor Pro
Megapixels: 24.3

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The only interchangeable lens camera in the world with both an optical and an electric viewfinder.

PROS:

😃 Advanced hybrid multi viewfinder
😃 Unmatched viewfinder quality
😃 Excellent image quality
😃 Metal weatherproof build
😃 Excellent build quality
😃 Weather Sealed
😃 Gorgeous film footage

CONS:

😔 ISO Slider is awkwardly placed
😔 No tilt or touchscreen
😔 Shallow grip
😔 Average battery performance
😔 Older sensor
😔 Poor Battery Life

The Fujifilm X-Pro2 is one of Fuji’s older X-series cameras (2016) that’s still going strong on the market today. Its style and build are designed to emulate the feel of film photography.

For those who’ve never shot film before, the main difference you’ll find between the Fujfilm X-Pro2 and other X-series cameras is the hybrid rangefinder.

The X-Pro2 is the only interchangeable lens camera in the world that incorporates both an optical and an electric viewfinder, with three different options.

The electronic viewfinder works like the standard mirrorless viewfinder, showing the LCD image and information.

As expected, the optical viewfinder displays the LCD panel information overlaid onto the optical image, but the standout option is the electronic rangefinder, which shows not just the frame of the camera but also the world just outside the frame, allowing you to anticipate when something will move into your frame.

If you’re a sports photographer, photojournalist, or wildlife photographer you may honestly never want to go back to the LED displays of the X-E or X-T series.

Having the entire scene in the viewfinder of the X-Pro2, (as opposed to just frame of the shot), really allows you to capture the action at just the right moment. I can’t tell you how cool this is – you have to try it for yourself.

fuji camera guide x-pro 2

The Fujifilm X-Pro2 features a nostalgic rangefinder design, housing the latest in technology.

As far as image quality is concerned, the X-Pro2 creates exquisite images in good light and performs surprisingly well in low light conditions.

Like other cropped-sensor cameras, it can’t provide the amount of micro-detail per inch that a full-frame can provide, but for most people’s needs the Fuji X-Pro2 performs admirably.

Where video is concerned, the most current firmware update bumps the X-Pro2 into 4K capabilities. 4K or not, the video footage that comes out of this little camera is simply beautiful – especially with the Pro Neg Hi Standard film profile.

It does lack the battery grip of the X-T2 and the IBIS and Eterna/F-log profiles of the X-H1, but the hybrid rangefinder, image quality, and feel of the X-Pro2 make this a camera worth looking into, especially if you’re shooting moving subjects.

It also should be said that the rangefinder-esque aesthetics of this camera have made it an extremely popular choice for those looking for a little nostalgia with their photography experience – at first glance, you’d be forgiven for thinking the Fujfilm X-Pro2 is an old film camera.

Another small but notable advantage of its styling is the ditinct lack of any branding on the front of the camera, making it a great choice for incognito street photography.

Who is the Fujifilm X-Pro2 for?

While the X-Pro2 is designed for both advanced amateurs and pros, the main reason to get this camera today is for its unique hybrid viewfinde, combined with the ability to switch lenses – the X-100 series also shares the same viewfinder, but features a fixed lens.

The viewfinder is especially useful for photographers who shoot live action and can really make use of the ‘beyond-the-frame’ view the rangefinder offers.

This is also an excellent camera for those who simply prefer the feel of an old-fashioned rangefinder but want to take advantage of all the features of a modern digital camera.

The Fujifilm X-Pro 2 is the only interchangeable lens camera in the world with both an optical and an electric viewfinder. A true design classic, with amazing performance to boot.

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Fujifilm X-T100

FUJI XT100

Size: 121 x 83 x 47.4 mm (4.8 x 3.3 x 1.9 in.)
Weight: 448 g (15.8 oz.)
Sensor: APS-C CMOS
Megapixels: 24.3

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An inexpensive and fun camera for getting started with the Fujifilm system.

PROS:

😃 Simple menu and camera controls
😃 Physical dials, despite size
😃 Inexpensive
😃 Pocketable size
😃 Easy to use
😃 Built-in EVF
😃 Articulating touchscreen
😃 Excellent image quality

CONS:

😔 4k video is only 15 fps
😔 ISO range limited for RAW shooting
😔 Slower autofocus
😔 Not a good fit for larger hands
😔 Sluggish in general

The Fujifilm X-T100 is a super-compact entry-level mirrorless designed to fill the gap between the X-A5 and X-T20.

Unlike the less expensive X-A5, the X-T100 has a built-in electronic viewfinder and has more advanced settings, allowing for greater creative control.

It’s actually Fuji’s least expensive X-series camera that includes an electronic viewfinder – most photographers I know prefer having a viewfinder to compose their images, especially in strong sunlight.

It comes with a 3-way tilt touch screen, 4-K film ability (though at only 15 fps, so it’s really a HD video camera), and includes a detachable grip.

It’s also about half the weight of many of the more advanced X-series cameras. In fact, the Fujifilm X-T100 is downright tiny, but still manages to feature a decent 3″ touchscreen.

Talking of the screen, a key feature for all the vloggers out there is the ability to flip the screen to the front. This means that when combined with a wide-angle lens, the Fujifilm X-T100 can be used to film yourself at arm’s length – fortunately there’s also an external mic input.

Fuji X-T100 review shotkit

The Fujifilm X-T100 is one of only two Fuji cameras to feature a front-facing LCD screen.

The Fujifilm X-T100 comes with a rather unusual detachable, rubberized finger grip – I can’t imagine anyone wanting to take this off, as without it, the camera becomes rather hard to hold. There’s also a nice thumb grip on the rear of the body, which helps when shooting with one hand.

As expected on a Fujifilm camera, the X-T100’s images come out sharp and detailed. The colours and tonality are the expected Fuji-beautiful, and the film simulation mode is a lot of fun. The Bayer sensor works beautifully, and the camera itself is a miniature beauty in its own right – I love the graphite/black colourway.

Also, the kit lens that comes with the X-T100 works wonderfully, especially considering its price point. If you’ve never worked with interchangeable lenses before and don’t want to bother with them just yet, this kit lens is a great place to start.

In terms of shooting performance, it’s clear that this is Fuji’s entry-level option – autofocus speed is sluggish, as is the camera operation in general.

However, it has to be said that if you’re coming straight in to the Fujifilm system, you probably won’t notice any of the slowness – it’s only when you start to compare to the more expensive cameras in their lineup that you’ll see the difference.

If you’re looking for a hassle-free entry-level mirrorless camera that can be had for less than 500 bucks, you can’t wrong with the Fujifilm X-T100. The front-flippable LCD screen is also unique on an inter-changeable camera at this price point.

Who is the Fujifilm X-T100 for?

The X-T100 is the perfect first camera for someone new to photography. It’s simple to operate, yet offers room to grow into more advanced creative control. It also happens to be the Fuji’s least expensive interchangeable lens mirrorless with a built-in viewfinder.

If you’ve got a limited budget, the X-T100 is the cheapest way to take advantage of all the amazing Fujinon lenses, not to mention those film simulation modes that have made Fujifilm cameras so desirable.

It’s also a great second camera for the pro or advanced amateur when they don’t want to lug around all their heavier gear – just be aware that there’s only one card slot.

The Fujifilm X-T100 is an inexpensive and fun camera for getting started with the wonderful world of Fujifilm film siluations and X-series lenses.

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Fujifilm X-T30

Fujfilm XT30

Size: 118.4 x 82.8 x 41.4 mm (4.7 x 3.3 x 1.6 in.)
Weight: 383 g (13.5 oz.)
Sensor: APS-C X-Trans CMOS III
Megapixels: 26.1

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Flagship technology in a smaller, less expensive package. Best bang for the buck Fuji camera of 2019.

PROS:

😃 425-point phase-detect autofocus system
😃 Excellent face detection capabilities
😃 The same sensor as the X-T3, but at a much lower price
😃 Small and light
😃 4K video

CONS:

😔 No IBIS
😔 Viewfinder not designed for those who wear glasses
😔 Can only shoot 10 minutes of video at a time
😔 Not great for those with large hands
😔 No weather sealing

The Fujifilm X-T30 is essentially a smaller, lighter version of the X-T3. It uses the same processor, same phase-detection system, and even the same frame rate capability. If you’re wanting the X-T3 but can’t afford it, this is definitely the camera to buy.

It also makes a great backup body to the X-T3, but remember, there’s only one card slot. If Fujifilm had provided a dual card slot, I don’t see any real reason that professionals would keep buying the X-T3 over this little pocket-rocket.

In fact, the X-T30 is even better than the X-T3 in some areas (like face detection and eye tracking). You can now choose the face that you want to lock on to, which is great when shooting crowds of people, when you need to hone in on just one subject.

It also has a few additional functions designed to cater to the less professional photographer (i.e. Advanced SR Auto, etc.). Also, the Fujifilm X-T30 is somewhat smaller, which will be a big plus to travel photographers.

The only real trade-offs for going with the X-T30 are a limited buffer, fewer body controls (its a smaller camera), no weather-proofing and only one card slot. Otherwise it’s essentially the same camera as far as still photography is concerned.

Video is really the only place where you might be disappointed with the Fujifilm X-T30‘s performance, and that’s primarily because you’re limited to 10-minute clips. (I suspect this is because the camera’s so small – it would probably overheat if it went longer.)

Still, during those 10 minutes it can record 8-bit 4:2:0 video direct to the SD card or 10-bit 4:2:2 video to an external recorder. That gives you plenty of post-processing leeway.

It also comes with Eterna, for those who don’t want to spend time colour grading – Eterna gives a soft, muted look to the overall image, making it particularly suited for skintones.

Eterna has actually been one of the most compelling reasons for videographers to use the newer Fujifilm cameras that offer it – the flat, low-saturation look offers more felxibility for post-production, but also looks beautiful straight out of camera.

For photographers, Eterna can be applied to stills on the Fujifilm X-T30 too, offering a truly unique look to the final JPEG – somewhere between Classic Chrome and ProNeg Std. I like to use it in the early morning (blue hour), when shooting outside.

Overall, considering the X-T30 retails for a full $500-$600 less than the X-T3, you’re getting an amazing camera. If you want the exceptional performance and features of the X-T3 but don’t have the cash, the X-T3o is really your best bet.

Who is the Fujifilm X-T30 for?

The Fujifilm X-T30 is for those who want the quality of the X-T3, but don’t want to fork out the cash.

Amateurs, hobbyists and pros will all love this camera. Basically it’s for everyone who doesn’t need the features of a full frame,  wants top-of-the-line features otherwise, and is looking to spend less than $1,000.

In my mind, it’s only the hardened professional who absolutely needs a weather-proof body with dual card slots, who would pay the extra to get the X-T3.

The Fujifilm X-T30 is an absolute bargain of a camera – this much technology packed into such a stylish body at an affordable price is a true rarity, but Fujifilm have managed to accomplish it.

The Fujifilm X-T30 features flagship technology in a smaller, less expensive package. Best bang for the buck Fujifilm camera of the year.

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Fujifilm X-A5

Fuji XA5

Size: 116.9 x 67.7 x 40.4 mm (4.6 x 2.7 x 1.6 in.)
Weight: 361 g (12.7 oz.)
Sensor: APS-C CMOS
Megapixels: 24.2

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The perfect step up from a smartphone for photographers wanting a no-nonsense point and shoot.

PROS:

😃 Sharp, top-quality images
😃 Great color and tonal reproduction
😃 Front-flippable LCD screen
😃 Easy to use
😃 Compact
😃 Relatively inexpensive
😃 Face / eye detection focus
😃 Easy-to-use mobile app

CONS:

😔 Sluggish autofocus with kit lens
😔 Touch-screen LCD doesn’t swing out to side
😔 No electronic viewfinder
😔 Shoots 4k at just 15 fps
😔 Limited ISO range when shooting in Raw

If you’re looking to make your first foray into the world of mirrorless cameras and don’t want to spend a lot of money, the Fujifilm X-A5 is a great choice.

Its large sensor and interchangeable X-series lens system opens up a whole world of photography beyond the smartphone, without being too complex for novice users.

As Fuji’s least expensive X-series mirrorless, the Fujifilm X-A5 doesn’t have a viewfinder, but the simplified, user-friendly controls paired with its exceptional image quality make it a great entry-level camera.

It’s also one of only two Fujifilm cameras that offer an LCD screen that can face the front – perfect for filming youself vlogging, or for that all important selfie-shot – there are even in-camera selfie settings that help you look your best!

Leave it on Auto to take advantage of its excellent point-and-shoot capacities, or delve into its manual controls and get more creative.

Either way, the Fujifilm X-A5 is an excellent camera for first-timers who are looking to go deeper into the world of photography.

Just be aware, the autofocus on the X-A5 can be a little sluggish. If it’s too slow for you, I’d recommend buying the body only and pairing it with a better zoom lens, or investing into a fast prime. The 15-45mm kit lens that comes with the X-A5 is definitely a bit slow on its own.

It’s also a good idea to invest in a better lens if you’re wanting to do a lot of low-light photography. The X-A5 can add in a bit of noise above ISO 3200, especially if you’re not shooting with a faster lens.

As far as video is concerned, the HD video quality is high-quality. However, the 4k, like the X-T100, is limited to 15fps, which does sevely limit your options. Clearly this isn’t a camera meant to be shooting regularly at 4k.

Overall though, the Fujifilm X-A5 is an impressive little camera for beginners that’ll slide into your jacket pocket with ease.

It takes great photos (both Raw and Jpeg), is available in 3 snazzy colours (the leather accents are a nice touch), and offers a low-priced entry-point to the great Fujinon lenses.

Who is the Fujifilm X-A5 for?

The Fujifilm X-A5 is perfect for those who are looking to upgrade from their smartphones and explore the interchangeable lens world.

It’s beginner friendly, won’t break the bank, and allows you to invest in X-series lenses while upping your game on an easy-to-learn camera.

The styling is also clearly aimed at the fashion-conscious blogger, with good looking leather side paneling that elevate the camera above plasticky point and shoots.

The Fujifilm X-A5 is the perfect step up from a smartphone for photographers wanting a no-nonsense point and shoot.

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Fujifilm X100F

fujifilm x100f

Size: 126.5 x 74.8 x 52.4 mm (5.0 x 2.9 x 2.1 in.)
Weight: 469 g (16.5 oz.)
Sensor: X-Trans™* CMOS III & X-Processor Pro
Megapixels: 24.3

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The perfect pocket camera for simple family, travel, and documentary shooting.

PROS:

😃 Awesome hybrid viewfinder
😃 Sharp, fast lens
😃 High performance X-Trans III sensor
😃 Highly customizable
😃 In-lens ND filter
😃 Compact, beautiful design
😃 Inconspicuous styling

CONS:

😔 No touchscreen
😔 No articulating screen
😔 No 4k video
😔 Face detection limited and unreliable
😔 Poor grip
😔 No dual card slot

Since its launch in 2010, the X100 series has seen a tremendous rise in popularity, culminating with this, the fourth generation Fujifilm X100F.

I’ve owned previous generations, and have always been impressed by the image quality produced by its fixed 23mm (35mm equivalent) f/2 lens combined with Fujifilm’s acclaimed X-Trans APS-C CMOS sensor.

Auto-focus was never a strong point for earlier iterations, but with the F model, Fujifilm has created an incredibly versatile, high quality rangefinder camera that oozes style. Forget the over-priced ‘red dot’ cameras out there – this little number beats them hands down in the aesthetic design stakes.

Whether you take advantage of the hybrid viewfinder or not (which allows you to choose from a conventional optical viewfinder with an electronic overlay, or an electronic viewfinder), shooting with the Fujfilm X100F is an utter joy, and it’s the camera I have closest to me right now (I’ve chosen the all-black model).

fujifilm x100f shotkit

The image quality of the Fujifilm X100F never fails to impress me | 1sec f/16 ISO200

The X100F features numerous improvements and refinements over previous models, including the much-acclaimed third-generation 24.3 MP X-Trans CMOS III sensor, X-Processor Pro image processor, new button layout with joystick AF control, Built-In ISO dial, Acros film simulation and more.

If you shoot single-point AF mode like I do, having a joystick or joypad to manually control the AF point is an absolute must.

The 60 fps EVF refresh rate is a welcome update, making the EVF seem even more like you’re looking from an OVF.

A continuous shooting mode up to 8 fps combined with a larger buffer and improved 91-point AF system means that the Fujfilm X100F can keep up with fast moving action too… although I’d never call this a camera for sports photography by any stetch.

I particularly enjoy the X100F due to the limitations imposed by its fixed lens – despite all the amazing Fujinon lenses available, I sometimes prefer the simplicity of having a camera with no lens options… and thanks to the incredible sharpness/contrast of the built-in 23mm f/2, I don’t feel like I’m missing out on anything.

fuji_camera-guide

I upgraded from the X100 ‘S’ (top right) to the ‘F’ (bottom left), skipping the ‘T’.

The built-in ND filter is also a great touch, and something I find myself using a fair bit when shooting the kids out in the broad daylight – it’s nice to still be able to get a shallow depth of field with that gorgeous f/2 lens.

Overall, highly recommend whether you’re a professional or a beginner. The Fujifilm X100F is a fantastic all-round camera that’s perfect as an everyday workaround or even used to earn money as a pro photographer – just remember there’s only one card slot.

Who is the Fujifilm X100F for?

The tack-sharp lens, the professional image quality, and the no-hassle compact-size make the Fujifilm X100F the perfect everyday carry camera for the dedicated photographer.

It’s a particularly convenient pocket camera for travel, street, or documentary photography.

If you’re looking for a Fuji camera that can shoot beautiful straight-out-of-camera JPEGS, as well as competant RAWs, but don’t have time for multiple lenses, this is definitely the camera for you. It also happens to be an absoute joy to use.

The Fujifilm X100F is the perfect pocket camera for uncomplicated family, travel, and documentary shooting. My favourite of the bunch.

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Fujifilm XF10

Fujifilm XF10

Size: 112.5 x 64.4 x 41.0 mm (4.4 x 2.5 x 1.6 in.)
Weight: 278.9 g (9.8 oz.)
Sensor: APS-C CMOS
Megapixels: 24.2

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A minimum fuss point-and-shoot camera that slips in your back-pocket.

PROS:

😃 Excellent image quality, especially JPEG
😃 Excellent lens performance
😃 Low noise at high ISOs (RAW and JPEG)
😃 Beautiful colours
😃 Surprisingly good battery life
😃 Super-compact
😃 Touchscreen

CONS:

😔 4K/15p video not a serious feature
😔 Buffer fills quickly when shooting RAW bursts
😔 Slow autofocus
😔 Shallow grip

The Fujifilm XF10 is a high-performing, minimum-fuss point-and-shoot camera that’s perfect for travel, if you want a step up in quality from your smartphone.

It comes with a fixed 18.5mm f/2.8 (28mm equivalent) wide-angle lens, which like the X-100F, is optimized for its 24.2 megapixel APS-C sized sensor.

Even though I’m a fan of shooting at 35mm, I find 28mm a welcome break, and perhaps even better suited for travel photography, allowing you to get more in the frame.

The main reason to upgrade from a smartphone to the Fujifilm XF10 is sensor size – the APS-C CMOS sensor inside the XF10 is a full 14 times larger than the sensor inside conventional smartphones.

Combined with the impressively fast f/2.8 wide angle lens, the low-light and depth-of-field performance of this little pocket camera far exceed anything even the best smartphones can do… yes, even Portrait mode on your fancy new iPhone!

A quick word on the latest smartphone background-blurring features – it’s definitely a step in the right direction, but it’s still just A.I. making the tweaks – it’s definitely not foolproof, and sometimes produces rather odd results, where the background looks like a painting.

Fuji XA5 review shotkit

Compared to the size of an iPhone 7, it’s easy to see why the Fujifilm X-F10 is so popular with travellers.

It’s hard to mark the Fujifilm XF10 down for all the features that it’s missing, like a tilting or vari-angle rear screen, viewfinder, image stabilization, etc., since it’s not meant to be that kind of camera. Think of it as a luxury point-and-shoot.

What the Fujifilm XF10 does do, it does superbly. The natural skin tones and beautiful colour reproduction are worth it just in themselves.

The 18.5mm fixed lens provides outstanding detail and sharpness. It’s wide enough to get more context, but not so wide that it brings in elements of distortion. Overall, it’s just a superb little travel camera that’ll slide into your back pocket.

As mentioned before, I love the limitations a fixed-lens system imposes – there’s no ‘temptation’ to bring every other lens you own, and you’re forced to improve, shooting the same focal length constantly, until you can visualise the scene before even lifting the camera to your eye.

Another bonus is that the XF10 is super-easy to use. The 3″ touchscreen operates just like a smartphone, responding to pinch and zoom, drag, and swipe gestures. The controls are so simple, in fact, most can operate it easily with just one hand.

On top of this, the XF10 weighs just 279g (9.8 oz). (Smartphones are generally between 160-200g.) It’s also much less expensive than other premium point-and-shoots on the market in 2019.

So if you travel a lot or simply want a lightweight camera that outperforms your smartphone, you’ll want to take a serious look at the Fujifilm XF10. Its slim size, sharp wide angle lens, and excellent image quality make it one of the best pocket-camera options in this price range.

Who is the Fujifilm XF10 for?

The Fujifilm XF10 is a top-quality pocket camera for smartphone upgraders. Its slim design, excellent performance, super-sharp wide angle lens, and smartphone-like controls make it the perfect first step up for those who do lots of street and travel photography.

It does have its limitations, but that’s to be expected for an inexpensive point and shoot camera that’s not trying to shoot up there next to the big boys – the XF10 has created its own niche in the pocket camera market, and it’s currently dominating it very well.

The Fujifilm XF10 is a minimum fuss point-and-shoot camera with all the gorgeous Fujifilm film stock simulations, that slips easily into your back-pocket.

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Fujifilm GFX 50R

Fujifilm gfx50r

Size: 160.7 x 96.5 x 66.4 mm (6.3 x 3.8 x 2.6 in.)
Weight: 775 g (27.3 oz.)
Sensor: 43.8mm x 32.9mm Bayer array
Megapixels: 51.4

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If you’ve got the money, don’t even think about it. The absolute best image quality out of a camera this size.

PROS:

😃 Out of this world image quality
😃 Great handling
😃 Excellent price for a modern medium format digital camera
😃 Endless customization ability
😃 Weather sealing
😃  Excellent EVF

CONS:

😔 Relatively slow autofocus
😔 Slow continuous shooting speed
😔 Not great at video
😔 Shallow grip

Most often used in fashion and advertising, medium format cameras used to be out of reach for most photographers. Many can run up to over $40,000 for the camera body alone.

At the end of 2016, Fujifilm came out with one of the first mirrorless medium-format cameras ever: the Fujifilm GFX 50S, which I reviewed here.

Pricewise it finally brought medium-format cameras into range of the enthusiast, while offering a portability not generally seen in these high-end cameras.

The newer Fujifilm GFX 50R is a lighter, less expensive version of the 50S, with almost everything else the same.

Roughly the size of a DSLR, the GFX 50R combines the incredible image-capturing performance of a medium format camera, the handheld familiarity of a DSLR, and the irresistible film-like design we all know and love in a Fujifilm camera.

In short, it’s something of a revelation in the camera industry, and has photographers from every other brand looking over to the Fujifilm camp with envy…

fuji gfx sample image

Crazy shallow depth of field from the Fujifilm GFX + 110mm f/2 GR | 1/200 f/2 ISO500

Like its older brother, the Fuji GFX 50R has a 51 mp sensor that is 70% larger than a full frame camera’s. That means it provides exceptional imagining performance – sharpness, colour reproduction, ISO range, and noise performance are far better than even the best full frame camera in 2019.

The fall off from in-focus to out-of-focus on the GFX 50R is just incredible – pairing it with one of the fast Fujinon GF lenses will leave your jaw on the floow when you see your images on a high quality photography monitor.

In addition, the dynamic range is great too. The high resolution files provide seemingly endless editing flexibility, even in JPEG images.

The shutter speed is also pretty impressive – 1/16000 when using the electronic shutter.

Because of its smaller, lighter build, the Fujifilm GFX 50R is more portable than the standard medium format cameras, and can be used for wedding, documentary and even street photography.

It’s also weather-sealed, which further enforces Fujfilm’s desire for photographers to take this one out the studio.

I could go on about the look and feel of the GFX 50R, but if you’re familiar with Fuji cameras it won’t surprise you that particular attention has been paid to everything from the composition of the operation dials to the clicking sensation and sound.

It’s a beautiful camera to hold and work with, although the limited grip will make you nervous at times – particularly in cold weather, when shooting with gloves.

Don’t expect the Fujifilm GFX 50R to function like a APS-C or full frame camera. It’s a very different, especially in terms of depth of field. The depth of field on a medium format is considerably shallower than APS-C or a 35mm full frame, and it can take take some practice getting everything in focus.

Also, don’t expect to be doing much video on this camera. Today’s medium format cameras still don’t have what it takes for being good at shooting video, and the Fuji GFX 50R is no exception. If you’re buying this camera, it’ll be for the exceptional stills it can create, not its video.

Another thing to keep in mind if you’re not used to medium format cmaeras, is that the autofocus system on the GFX 50R is somewhat slower than what we’re used to on smaller frame cameras.

The GFX features incredible dynamic range | 45mm f/2.8 GR | 1/125 f/2.8 ISO100

There’s also much fewer lens options out there for Fuji’s medium-format cameras, although the roapmap does promise some interesting options for the future.

That being said, if you’ve been wanting to try out a medium format camera and haven’t been able to afford one, the Fujifilm GFX 50R is really the best option out there.

It’s $1,000 less than the 50S and about $2,000 less than the Hasselbad X1D, its most direct competitor. Depending on which lens you buy, a GFX 50R setup can cost half as much as a similar X1D kit.

This isn’t a camera for the casual photographer or for those needing fast autofocus or a super light camera. Instead, it’s for those that crave the super high resolution, stunning image quality, and the medium-format “look.” The GFX 50R will perform best in slow, deliberate environments like the studio or on a landscape photographer’s tripod.

It may look like a giant rangefinder, but this isn’t a camera you’ll be doing run and gun style street photography with, even though it’s definitely tempting!

If you want to elevate the look of your photos with a bit of the elusive medium-format-magic, this is a great place to start. It’s not “cheap” by any stretch, but its $5,500 price tag puts it far more in the reach of the enthusiast than ever before.

Who is the Fujifilm GFX 50R for?

The Fujifilm GFX 50R is for serious photographers looking for the exceptional image quality of a medium format camera.

It’s especially great for commercial fashion and advertising photography where every mega-pixel counts, but as the GFX 50R is impressively portable, it can also be taken off the tripod and used for wedding, portraiture, and even street photography – just don’t expect lightning fast shooting performance.

If you told me that medium format digital cameras would be in the reach of non-professional photographers in 2019, I’d never have believed you. Fujifilm has made this possible.

If you’ve got the money, don’t even think about it. The Fujifilm GFX 50R offers the absolute best image quality out of a camera this size.

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How to Edit Fujifilm Images

For some reason, not a lot of photographers know about a piece of software called Capture One Pro Fujifilm 12 – a powerful image editor that’s tailored for Fuji camera owners.

Aside from all the core features of Capture One Pro, this software also includes the ability to view/edit all the Fujifilm Film Simulations that you know and love.

In addition, all the Fujifilm colours and tones (whether RAW or JPEG) are reproduced more faithfully in Capture One Pro Fujifilm 12 than in Adobe Lightroom, for example.

There are a couple of ways to buy the software – one is a subscription plan, the other is to buy it outright. Fortunately, both versions are on sale at a 50% discount right now – check out the prices here, or check out our review of Capture One 12 for more information.

Fuji Camera Buyers Guide | Final Words

fuji camera guide

My current Fuji camera of choice – the X100F.

This was an especially difficult guide to write. The fact of the matter is, every single Fuji camera on the market in 2019 could be a great choice for you.

The Fuji X series has cemented itself with its high quality, feature packed, aesthetically pleasing, well-built, and above all, enjoyable to shoot range of cameras.

Throw in Fujifilm’s years of experience creating some of the world’s finest film stocks, and you have a camera that can shoot in film emulation modes that would make any keen Instagrammer do cart wheels!

In this guide, I’ve selected my 9 favourite Fujifilm cameras, that I believe are the cream of the crop in their various niches.

Hopefully by seeing them all laid out in this one guide, you’ll be able to make an educated decision on which Fuji camera should have pride of place in your bag.

Now get out there and start shooting ;-)

Disclaimer: All recommendations are impartial and based on user experience, with no bias to the products or the brand. The products in this post may contain affiliate links.

18 Comments

  1. Manon Verplancke on August 12, 2019 at 6:03 am

    Thanks a lot for this guide! I’m a beginner and just want to step up my game in photography! it really helped me out a lot in which camera to pick best although i’m still doubting between the X-A5 and the X-t100. I like them both a lot but i’m a bit bummed that the X-A5 doesn’t have viewfinder. The X-100f is also a camera that i think looks amazing but is a bit too pricey for me.
    What option out of those two would you recommend me for buying?

    Thanks again!
    kind regards,
    Manon

    • Mark Condon on August 12, 2019 at 1:35 pm

      Thanks Manon! Out of those 2, I’d go for the X-T100, since the X100F is out of your budget. The viewfinder is essential in bright sunlight, and in my opinion, all cameras should have one if you intend to pursue photography as a serious hobby.

  2. DENNIS CROMMETT on June 25, 2019 at 2:07 am

    Thank you for this excellent article! I’m a beginner photographer, and that’s really overselling it; I just want to take the best-quality photos I can, of just my everyday life, and love the look of Fujifilm photos. The X100F is definitely right for me, though for the price, I’m going to consider an XF10, which I didn’t even know existed! Thanks again.

    • Mark Condon on June 25, 2019 at 6:37 am

      Sure thing, David! The XF10 is a great camera :-)

  3. Aaron Wigfall on May 24, 2019 at 4:40 am

    No mention of the X-T20. Why?

    • Mark Condon on May 24, 2019 at 7:03 am

      The X-T30 is better! This guide is to examine the best in each class, which inevitably means the latest camera.

  4. Steve Solomon on May 9, 2019 at 7:10 am

    A superb Guide to the incredible Fujifilm X-System! As a landscape and product photographer, I ventured into the Fujifilm X-System (X-Pro2, X-T3, some stellar Fujinon XF lenses) and haven’t looked back. I can print super sharp and detail-rich 24×36″ posters. I was considering the X-T100F for “traveling light”, however, as a sharpness and detail fanatic, I had seen a few image test sites that claim that the 23mm f/2 lens on the X-100 series is in need of a refresh, in keeping with the higher resolution sensor development. I also read that other 23mm lenses (perhaps from Olympus?) have rendered sharper detail. Indeed, I use the XF23 f/2 on my X-T3, with a solid tripod, and at optimum apertures (f/8-11), the sharpness and detail rendition is fantastic! Do you feel that the 23mm f/2 of the X-T100 series compares to that XF23 f/2, at least in terms of sharpness? Thanks again!

    • Mark Condon on May 9, 2019 at 11:13 am

      Do you mean the X100 series with its fixed 23mm lens, or using a 23mm lens on the the X-T100, Steve? Your last question confused me…

  5. Niek on May 7, 2019 at 5:34 pm

    Hi Mark,

    Great guide! A question: for weddings: the T3 or the H1? The H1 off course has IBIS, but being able to shoot at lower shutter speeds also means more chance of ‘movement blur’. With weddings there is al lot of movement, so maybe the T3 would be a better choice and shoot with higher ISO’s? IBIS is probably better with objects that don’t move (fast) or portraits with people standing (mostly) still.

    Kind Greetings.

    • Mark Condon on May 8, 2019 at 4:54 am

      Thanks Niek. Yeah, you pretty much hit the nail on the head – IBIS and slow shutter speeds is best for stationary subjects, so for weddings, I’d go for an X-T3 and a lens with image stabilization (OIS), like this one which would be useful for most things on a wedding day! That and a couple of fast primes…

  6. Brian Roan on May 7, 2019 at 4:22 am

    As a man with an X-E3, I am distressed to see it nowhere on this list.
    That said; as a man in the market for a second Fuji body, this is an excellent resource.

    • Mark Condon on May 7, 2019 at 6:37 am

      ah haha well said Brian! Don’t worry – there’s nothing inherently ‘wrong’ with previous generations or the cameras I didn’t mention. I’m simply highlighting what I believe the be the best of the best currently on offer.

  7. Ole Klein on May 6, 2019 at 5:09 pm

    HI Mark

    This is a great guide to pick up the right Fujifilm camera, but for my needs I’m still in doubt. Not sure which to choose for concertphotography as a main or maybe second camera.

    • Mark Condon on May 6, 2019 at 8:19 pm

      Hmm… how else can I help you, Ole? If it’s concert photography, I’m guessing you need the best high ISO performance, right?

      • Ole Klein on May 6, 2019 at 8:52 pm

        Yes, good high ISO performance and good AF in Low light. I was actually looking at a Fuji to take some shots behind the scene and also at concerts where my shutter would be louder than the artist ;-)
        I was looking at x100F

        • Mark Condon on May 7, 2019 at 6:38 am

          Consider the X-H1 too, Ole. That IBIS will allow you to shoot at lower shutter speeds, meaning you can take advantage of lower ISOs too.

    • Albert on May 7, 2019 at 12:17 am

      It could be helpful to know what you are shooting concerts with now, and what you feel you are missing? I don’t shoot concerts, but a friend does and he uses the Fuji X-T3 and said that the auto-focus never fails him. So with that in mind, the X-T3 or X-T30 (same auto-focus) would be great! I could see the IBIS of the X-H1 being helpful, but I don’t really know what I’m talking about because I don’t shoot concerts. I’d imagine that the best possible/most reliable auto-focus would be the most important thing (and probably why my friend has opted for the X-T3). I hope that this is a little helpful, but as I said, I’m not really the best person to be offering help.

      • Ole Klein on May 7, 2019 at 3:32 pm

        Today I’m shooting with a Canon 6D as my my main camera and it takes really good pictures in low light.
        As I wrote to Mark , I was actually looking at a Fuji to take some shots behind the scene and also at concerts where my shutter would be louder than the artist ;-). This would then be smaller venues where I can get close to the artist.

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