Best Fujifilm Camera
You may be wondering why I felt compelled to write a whole buyer guide on the best Fujifilm camera.
The truth is, I’ve been shooting Fujifilm for years, but still have trouble understanding their product line!
Maybe you’re the same? At the time of writing, Fujifilm offers no less than 39 X series bodies!
That’s all well and good, but many of them not only look similar but also share sensors and have several overlapping features…
|Fujifilm X-T4 Shoot flawless photos with state-of-the-art image stabilization, superb AF and impressive burst mode.||View Price|
As well as Fujifilm’s continuous improvement philosophy (‘kaizen’) of providing consistent firmware updates to keep their existing product line competitive, they also have a habit of releasing plenty of cameras each year!
In this guide, I’ve attempted to cut through all the noise, and offer my recommendations of the top 9 Fuji cameras in 2020.
Let’s take a closer look.
Best Fujifilm Camera in 2020
|Fujifilm X-T4||View Price →|
|Fujifilm X-H1||View Price →|
|Fujifilm X-Pro3||View Price →|
|Fujifilm X-T200||View Price →|
|Fujifilm X-T30||View Price →|
|Fujifilm X-A7||View Price →|
|Fujiflm X100V||View Price →|
|Fujifilm XF10||View Price →|
|Fujifilm GFX-100||View Price →|
Size: 132.5 x 92.8 x 58.8 mm (5.2 x 3.6 x 2.3 in.)
Weight: 539 g (19 oz.)
Sensor: X-Trans CMOS 4 & X-Processor 4
- Weatherproof, ergonomic body
- Dual UHS-II SD card slots
- LCD both flips and rotates 180 degrees
- Excellent autofocus
- Class-leading image quality
- Improved low-light capabilities
- Extremely customizable
- Up to 30 fps continuous shooting
- Sharp, fluid, highly responsive EVF
- Improved battery life
- 5-Axis IBIS
- Incredible video options
- No GPS
- No colour histogram while shooting
I’d like to start by saying the Fujifilm X-T4 is the best APS-C mirrorless camera Fujifilm has ever produced. Really – it literally does just about everything and does it extraordinarily well.
Stills photography is exquisite. The X-Trans 4 sensor is able to gather considerably more light than the sensor on the X-T2, or any other APS-C Fuji mirrorless camera. The camera now has an ISO range of 80 – 51200.
As you’d expect from a Fujifilm camera, the X-T4’s out-of-camera JPEGs require little to no processing, producing fantastic straight-out-of-camera shots.
If you shoot in RAW, the X-Trans 4 sensor captures an amazing amount of information, allowing ample room for pulling back highlights and/or recovering shadows in Lightroom or your choice of editing software.
The autofocus of the X-T4 has improved yet again from the already capable X-T3 – it just keeps getting better. Incorporating a hybrid AF system with both contrast and phase-detection, it’s lightning-fast and a significant improvement over past generations.
What’s more, the X-T4 features 5-Axis Image Stabilisation dramatically improving shake reduction and low light shooting.
Stills aren’t the only place the Fujifilm X-T4 shines. There are significantly more video options than almost all other mirrorless cameras out there, and is hands-down amazing at what it turns out.
It shoots 4K video at 60Fps, and the Eterna and new Eterna Bleach Bypass film simulations are great if you can’t be bothered to colour-grade your footage.
Thanks to the new LCD that flips around 180 degrees, it makes an ideal vlogging camera as there is no longer a need for an external monitor to be able to see yourself.
Dual memory card slots accepting the fastest UHS-II SD cards really cement the X-T4‘s position as a camera for serious pros. In-camera backup is pretty much a necessity for wedding photographers and anyone else who needs to create a level of redundancy for their images while in the field.
There’s just next to nothing this camera doesn’t do well. It’s small enough for travel and street photography, high quality enough for landscapes and portraiture, and unbeatable for video and vlogging.
With the right Fujinon lens, the Fujifilm X-T4 will do just about anything you need it to.
Basically, if you can afford it, the Fuji X-T4 is a near-perfect camera that is the best blend of size, price, and quality out there for Fuji mirrorless cameras. I’ve even known people to ditch their full-frames for this little guy.
If you’re looking for maximum focal length width, depth of field or greater low-light performance, you’ll probably need the invest more in a full-frame sensor camera. For everyone else out there, the Fujifilm X-T4 is truly a fantastic all-around camera.
Who is the Fujifilm X-T4 for?
If you’re looking for the best all-around mirrorless camera Fuji has to offer, the Fujifilm X-T4 is your guy. Trust me, this is without a doubt Fuji’s greatest flagship camera – this one’s the cream of the current crop of Fuji APS-C sensor cameras.
Whether or not to upgrade from the previous generation will depend on what you’re doing with it. For street and travel photography, for example, it’ll probably still feel very much like the X-T3.
For sports photography and other fast autofocus/continuous shooting needs, definitely grab the Fuji X-T4.
And for video… just wow. Thanks to the new flipping LCD and film simulations, the X-T4 is definitely the way to go for a hybrid shooter who needs to take pro-grade stills images, then at the flip of a switch, record broadcast-quality video footage.
Also, if you are looking for an incredibly capable camera with IBIS, the X-T4 will be an excellent choice.
Size: 139.8 x 97.3 x 85.5 mm (5.5 x 3.8 x 3.4 in.)
Weight: 673 g (23.7 oz.)
Sensor: X-Trans CMOS III & X-Processor Pro
- In-body image stabilization
- Weatherproof, ergonomic body
- Dual UHS-II SD card slots
- Feather-touch shutter button
- Responsive touch-screen
- Flicker reduction
- Amazing skin tones
- Large body great for larger lenses/hands
- Heavier than other APS-C cameras
- Older sensor is available cheaper
- Autofocus isn’t as fast as the X-T4
- Eats up battery quickly
- AF isn’t particularly fast
- Limited video options
The Fujifilm X-H1 was the only Fujifilm X Series camera to feature IBIS. However, the X-T4 now includes IBIS making it an incredibly appealing option. Regardless, there are a number of handling reasons to make you choose this somewhat larger body.
First off, the Fuji X-H1 is a beefier camera. It’s not massive like a Full Frame DSLR – it’s just a little bigger. This makes it a much better match for longer/heavier lenses.
Thanks to the added space on the body, the AFL and AEL buttons feel better than on any other X series camera. The increased size of the handgrip also works better for those with larger hands – this is one of the few mirrorless cameras that doesn’t make me miss the ergonomics of my DSLRs.
Of course, with the increased size you also get more weight. For some, this will be a downer, however, the increased weight compared to a DSLR is nothing and the X-H1 will feel fantastic in the hand.
The IBIS in the X-H1 works incredibly well, so if you shoot primarily handheld with unstabilized prime lenses then this versatile Fuji camera is an obvious choice. It also makes shooting hand-held in low-light situations much easier to manage.
Using IBIS to allow lower ISO levels on an APS-C sensor camera is a big advantage – you’re able to shoot handheld at much slower shutter speeds than you would do otherwise, meaning that there’s no need to crank up the ISO to achieve a sharp shot in low light.
The X-H1 has a flicker reduction. This is a serious plus for anyone in fluorescent, mercury, or mixed lighting – wedding photographers, take note!
Another reason is the X-H1’s feather-touch shutter button which is new to the Fuji lineup. It takes a while to get used to, but once you do, the shutter on every other camera will seem sluggish. Really, “feather touch” is not an exaggeration here – the slightest brush of the button and your shot is taken.
As with all Fuji cameras, the colour science is incredible. For any photos with people in them, the skin tones are just amazing with the X-H1. It may not be quite vivid enough for landscapes or nature photos, but for portraits, it’s absolutely beautiful.
The video on the Fuji X-H1, however, doesn’t really come close to the X-T4. The X-H1’s older processor just doesn’t keep up with some of the newer features, though the firmware updates do make a huge difference.
Fuji’s commitment to its ‘Kaizen’ formula of continuous improvements really shows, and means you can keep the same camera body for several years without the need of a hardware update.
Another difference to the X-T4 is that Fuji replaced the exposure compensation dial that would normally sit on top of the camera with a sub monitor. If you’re used to the exposure dial being there, this will probably irritate you initially. Others, I’m sure, will probably find the secondary display useful – it also looks great when backlit.
Still, this is a camera that many people fall in love with. If you have a slower, mellower shooting style (i.e. you’re not shooting action and/or needing super-fast AF), you might really come to appreciate the Fujifilm X-H1’s unique style and feel.
Just make sure you do the firmware updates – they make a huge difference in this camera’s performance.
Who is the Fujifilm X-H1 for?
The Fujifilm X-H1 is the now only one of two X-series models with in-camera image stabilization, so if you need to be able to shoot handheld in low light, this is the camera to get.
It’s also a great pick for those who are used to the weight and heft of a DSLR, have larger hands, or just like the balance a meatier camera brings to larger/heavier lenses.
Personally, I have big hands, and found the transition from a DSLR body to a smaller mirrorless a little annoying, especially without the use of a camera grip. However, with the X-H1, I feel right at home.
The X-H1 could also be for you if you do slower styles of still photography – portraiture, landscape, architectural, macro, etc. It’s quite unlike it’s other X-series cousins, and stands out from the pack for its robustness and practical ergonomics.
The X-H1’s flicker reduction could also be a deciding factor for those doing a lot of indoor shooting – being able to avoid the dreaded ‘bands’ when shooting in artificial light is a huge timesaver.
Avoid the X-H1 if you’re an action photographer, looking for a lighter, more compact camera, or need high-class video options.
Size: (W) 140.5mm × (H) 82.8mm × (D) 46.1mm / (W) 5.5in × (H) 3.3in × (D) 1.8in
Weight: 497g / 17.5oz
Sensor: X-Trans™* CMOS IV & X-Processor Pro
- Advanced hybrid viewfinder
- Unmatched viewfinder quality
- Flip down screen
- Second sub monitor for film simulation and shooting data
- Excellent image quality
- Metal weatherproof build
- Excellent build quality
- Gorgeous film footage
- Improved battery performance
- Great backup hammer
- ISO Slider is awkwardly placed
- Hidden LCD is not for everyone
- Premium price for an additional coating
The Fujifilm X-Pro3 is one of Fuji’s latest X-series cameras (2019) and continues the positive reputation of the X-Pro series. Its style and build are designed to emulate the feel of film photography. Further to this, it is trying to forge a closer relationship between the camera and the shooting experience.
For those who’ve never shot film before, the main difference you’ll find between the Fujifilm X-Pro3 and other X-series cameras is the hybrid viewfinder. The only other camera to have this is the X-100 series including the brand new Fuji X-100V.
The X-Pro3 is the only interchangeable lens camera in the world that incorporates both an optical and an electric viewfinder, with three different options.
The electronic viewfinder, which is approx. 3.69 million dots OLED, works like the standard mirrorless viewfinder, showing the LCD image and information.
As you would expect, the optical viewfinder displayed the real world with an LCD overlayed to show you key camera settings. A new feature of this is the ability to see in advance how the image from different focal length lenses would be framed.
The hybrid option of the clever viewfinder is to have the full optical screen and then in the bottom right-hand corner, a small LCD appears to show you picture in picture. You use this much the live view with an LCD so you can ensure that you white balance, ISO and other settings are optimal.
Having the entire scene in the viewfinder of the X-Pro3, really allows you to capture the action at just the right moment. I can’t tell you how cool this is – you have to try it for yourself.
Especially if you’re a sports photographer, photojournalist, or wildlife photographer you may honestly never want to go back to the LCD only displays of the X-E or X-T series.
When it comes to image quality, the X-Pro3 is using the latest technology from Fujifilm to deliver exquisite images regardless of the lighting conditions. It’s housing the brand new Fujifilm X-Processor Pro and the latest CMOS X-Trans IV image sensor.
While a cropped sensor like this may not be able to deliver the high detail images of a full-frame sensor, the Fuji X-Pro3 performs admirably making many question the need to move to full-frame at all.
When it comes to video, the Fuji X-pro 3 has improved on its previous iteration as it supports full 4K video at up to 29.97p. While not marketed as Fuji’s flagship model for video, the X-Pro 3 produces exceptional video quality, especially with the relatively recent Eterna film simulation.
The styling and design of the X-Pro series have always held the spotlight thanks to its rangefinder and retro aesthetics. It is a great looking camera and adds something special to your shooting experience with many first observers believing it to be a film camera.
The Fuji X-Pro3 has an incredible build quality with a solid magnesium frame plus titanium top and base plates. You could seriously hammer a nail into wood with this camera. The standard version is black and has a very stealthy look to it making it perfect for street photography. Two additional variations including Duratech Black and Duratech Silver have a special Titanium coating that is scratch resistant.
Who is the Fujifilm X-Pro3 for?
The Fuji X-Pro-3 is the latest flagship camera meaning that it will suit advanced amateurs and professionals. The biggest attraction to this camera will be the outstanding image quality, retro styling and the unique hybrid viewfinder. The key difference between selecting this camera and the new X-100V is that the X-Pro-3 has interchangeable lenses.
If you love the look and feel of old school film cameras with retro styling, then this camera will give you all of that plus the latest state of the art digital technology Fujifilm can muster. It is the best of both worlds and will deliver exceptional image quality through a full range of in-camera features and functions.
Size: 121.0(W) mm x 83.7 (H) mm x 55.1(D) mm / 4.8 in.(W) x 3.3 in. (H) x 2.2 in. (D)
Weight: 370 g (13 oz.)
Sensor: APS-C CMOS
- Simple menu and camera controls
- Physical dials, despite the size
- Great autofocus
- Improved handgrip
- Pocketable size
- Easy to use
- Built-in EVF
- Articulating touchscreen
- Excellent image quality
- 4K video @ 29 fps
- Not a good fit for larger hands
- Sluggish in general
It’s actually Fuji’s least expensive X-series camera that includes an electronic viewfinder – most photographers I know prefer having a viewfinder to compose their images, especially in strong sunlight.
It comes with a 3-way tilt touch screen, improved video ability with 4K at 29.97P for up to 15 minutes – making this a brilliant camera for vloggers.
This upgraded version from the original X-T100 has a new and improved grip making it far easier to hold – especially for those of us with bigger hands.
Talking of the screen, a key feature for all the vloggers out there is the ability to flip the screen to the front. This means that when combined with a wide-angle lens, the Fujifilm X-T200 can be used to film yourself at arm’s length – fortunately, there’s also an external 3.5mm mic input, HDMI and USB-C connectors.
The huge 16:9 ratio touch screen allows for full menu control as well as a simple icon menu system that will be appealing to smartphone photographers.
Unfortunately, the kit lens that often comes with the X-T200 is sluggish on the focus. However, you have a huge range of cheap primes and zooms available. If you’ve never worked with interchangeable lenses before and wanted to try it out, this is a great place to start.
In terms of shooting performance, it’s clear that this is Fuji’s entry-level option – autofocus speed is sluggish, as is the camera operation in general.
However, it has to be said that if you’re coming straight into the Fujifilm system and this is your first experience outside of a smartphone, you probably won’t notice any of the slowness – it’s only when you start to compare to the more expensive cameras in their lineup that you’ll see the difference.
If you’re looking for a hassle-free entry-level mirrorless camera that can be had for less than 700 bucks, you can’t wrong with the Fujifilm X-T200. The front-flip LCD screen is also unique on an inter-changeable camera at this price point.
Who is the Fujifilm X-T200 for?
The X-T200 is the perfect first camera for someone new to photography or wanting to step up from smartphone photography. It’s simple to operate, yet offers room to grow into more advanced creative control. It also happens to be the Fuji’s least expensive interchangeable lens mirrorless with a built-in viewfinder.
If you’ve got a limited budget, the X-T200 is the cheapest way to take advantage of all the amazing Fujinon lenses, not to mention those film simulation modes that have made Fujifilm cameras so desirable.
It’s also a great second camera for the pro or advanced amateur when they don’t want to lug around all their heavier gear – just be aware that there’s only one card slot.
Size: 118.4 x 82.8 x 41.4 mm (4.7 x 3.3 x 1.6 in.)
Weight: 383 g (13.5 oz.)
Sensor: APS-C X-Trans CMOS III
- Feature-packed compact camera
- 425-point phase-detect autofocus system
- Excellent face detection capabilities
- The same sensor as the X-T3, but at a much lower price
- Small and light
- 4K video
- No IBIS
- Viewfinder not designed for those who wear glasses
- Can only shoot 10 minutes of video at a time
- Not great for those with large hands
- No weather sealing
The Fujifilm X-T30 is essentially a smaller, lighter version of the X-T3. It uses the same processor, same phase-detection system, and even the same frame rate capability. If you’re wanting the X-T3 or X-T4 but can’t afford it, this is definitely the camera to buy.
It also makes a great backup body to the X-T3 or X-T4, but remember, there’s only one card slot. If Fujifilm had provided a dual card slot, I don’t see any real reason that professionals would keep buying the X-T3 over this little pocket-rocket.
In fact, the X-T30 has enhanced face detection and eye-tracking. You can now choose the face that you want to lock on to, which is great when shooting crowds of people when you need to hone in on just one subject.
It also has a few additional functions designed to cater to the less professional photographer (i.e. Advanced SR Auto, etc.). Also, the Fujifilm X-T30 is somewhat smaller, which will be a big plus to travel photographers.
The only real trade-offs for going with the X-T30 are a limited buffer, fewer body controls (it’s a smaller camera), no weather-proofing and only one card slot. Otherwise, it’s essentially the same camera as far as still photography is concerned.
Still, during those 10 minutes, it can record 8-bit 4:2:0 video direct to the SD card or 10-bit 4:2:2 video to an external recorder. That gives you plenty of post-processing leeway.
It also comes with the Eterna film simulation, for those who don’t want to spend time colour grading – Eterna gives a soft, muted look to the overall image, making it particularly suited for skin tones.
Eterna has actually been one of the most compelling reasons for videographers to use the newer Fujifilm cameras that offer it – the flat, low-saturation look offers more flexibility for post-production, but also looks beautiful straight out of the camera.
For photographers, Eterna can be applied to stills on the Fujifilm X-T30 too, offering a truly unique look to the final JPEG – somewhere between Classic Chrome and ProNeg Std. I like to use it in the early morning (blue hour) when shooting outside.
Overall, considering the X-T30 retails for a full $500-$600 less than the X-T3, you’re getting an amazing camera. If you want the exceptional performance and features of the X-T4 but don’t have the cash, the X-T3o is really your best bet.
Who is the Fujifilm X-T30 for?
Amateurs, hobbyists and pros will all love this camera. Basically, it’s for everyone who doesn’t need the features of a full-frame, wants top-of-the-line features otherwise and is looking to spend less than $1,000.
In my mind, it’s only the hardened professional who absolutely needs a weather-proof body with dual card slots, who would pay the extra to get the X-T3 or X-T4.
The Fujifilm X-T30 is an absolute bargain of a camera – this much technology packed into such a stylish body at an affordable price is a true rarity, but Fujifilm has managed to accomplish it.
Size: 119.0(W) mm x 67.7 (H) mm x 41.1(D) mm / 4.7 in.(W) x 2.7 in. (H) x 1.6 in. (D)
Weight: 320 g (11 oz.)
Sensor: APS-C CMOS
- Sharp, top-quality images
- Great colour and tonal reproduction
- Front-flip LCD screen
- Easy to use
- Relatively inexpensive
- Face/eye detection focus
- Sluggish autofocus with kit lens
- No electronic viewfinder
If you’re looking to make your first foray into the world of mirrorless cameras and don’t want to spend a lot of money, the Fujifilm X-A7 is a great choice. Plus, over its previous incarnations, the Fuji X-A7 has had some serious upgrades.
Its large sensor and interchangeable X-series lens system open up a whole world of photography beyond the smartphone, without being too complex for novice users.
As one of Fuji’s least expensive X-series mirrorless cameras, the Fujifilm X-A7 doesn’t have a viewfinder, but the simplified, user-friendly controls paired with its exceptional image quality make it a great entry-level camera.
The X-A7 features a large 16:9 ration LCD touch screen that can face the front – perfect for filming yourself vlogging, or for that all-important selfie-shot – there are even in-camera selfie settings that help you look your best!
Leave it on Auto to take advantage of its excellent point-and-shoot capacities, or delve into its manual controls and get more creative.
Either way, the Fujifilm X-A7 is an excellent camera for first-timers or smartphone shooters who are looking to go deeper into the world of photography.
Fortunately, the autofocus on the X-A7 has been greatly enhanced thanks to its new sensor and processor. However, the included kit lens is terribly sluggish the detriment of the performance of the camera. If you find it too slow, then I’d recommend buying the body only and pairing it with a better zoom lens, or investing into a fast prime.
It’s also a good idea to invest in a better lens if you’re wanting to do a lot of low-light photography. With the new sensor, low light performance has greatly improved on this camera – noise is less of an issue when shooting at higher ISO.
As far as video is concerned, the HD video quality is high-quality. This has been boosted to shoot a respectable 4K video at 29 fps making this a perfect camera for vlogging or for holiday videos.
Overall though, the Fujifilm X-A7 is an impressive little camera for beginners that’ll slide into your jacket pocket with ease.
It takes great photos (both Raw and Jpeg), is available in a range of colours (the fake-leather accents are a nice touch), and offers a low-priced entry-point to the great Fujinon lenses.
Who is the Fujifilm X-A7 for?
The Fujifilm X-A7 is perfect for those who are looking to upgrade from their smartphones and explore the interchangeable lens world.
It’s beginner-friendly, won’t break the bank, and allows you to invest in X-series lenses while upping your game on an easy-to-learn camera.
The styling is also clearly aimed at the fashion-conscious vlogger, with good looking fake-leather side panelling that elevates the camera above plasticky point and shoots.
Size: (W) 128.0mm × (H) 74.8mm × (D) 53.3mm /(W) 5.04in × (H) 2.94in × (D) 2.10in
Weight: 478g / 16.9oz
Sensor: X-Trans™* CMOS IV & X-Processor Pro
- Awesome hybrid viewfinder
- A new sharp, fast lens
- The latest X-Trans IV sensor
- Highly customizable
- In-lens ND filter
- Compact, beautiful design
- Inconspicuous styling
- 17 film simulations
- Poor grip
- No dual card slot
- Limited weather sealing
Since its launch in 2010, the X100 series has seen a tremendous rise in popularity, culminating with this, the fifth generation Fujifilm X100V. And it is fair to say that this is the best of the best.
I’ve owned previous generations, and have always been impressed by the image quality produced by its fixed 23mm (35mm equivalent) f/2 lens combined with Fujifilm’s acclaimed X-Trans APS-C CMOS sensor.
Auto-focus was never a strong point for earlier iterations, but with the V model using the new faster 23mm f/2 Version II lens autofocus is incredibly fast. ,
Fujifilm has created an incredibly versatile, high-quality rangefinder camera that oozes style. Forget the over-priced ‘red dot’ cameras out there – this little number beats them hands down in the aesthetic design stakes.
Whether you take advantage of the hybrid viewfinder or not (which allows you to choose from a conventional optical viewfinder with an electronic overlay or an electronic viewfinder), shooting with the Fujifilm X100V is an utter joy for street, documentary and travel.
The X100V features numerous improvements and refinements over previous models, including the powerful third-generation 26.1 MP X-Trans CMOS IV sensor, X-Processor Pro image processor, smart button layout with joystick AF control, Built-In ISO dial, new film simulations, new lens and more.
If you shoot single-point AF mode like I do, having a joystick or joypad to manually control the AF point is an absolute must.
The refresh rate and clarity of the EVF is incredible, making the EVF seem even more like you’re looking from an OVF.
A continuous shooting mode up to 11 fps combined with a larger buffer and improved AF system means that the Fujifilm X100V can keep up with fast-moving action too… although I’d never call this a camera for sports photography by any stretch.
I particularly enjoy the X100V due to the limitations imposed by its fixed lens – despite all the amazing Fujinon lenses available, I sometimes prefer the simplicity of having a camera with no lens options… and thanks to the incredible sharpness/contrast of the built-in new 23mm f/2 II, I don’t feel like I’m missing out on anything.
The built-in ND filter is also a great touch, and something I find myself using it a fair bit when shooting the kids out in the broad daylight – it’s nice to still be able to get a shallow depth of field with that gorgeous f/2 lens.
We haven’t mentioned the aesthetics of the camera yet, but it goes without saying that this is one gorgeous camera to look at and to hold. The retro-rangefinder inspired styling is a sure hit for any photographer, and is sure to attract some compliments.
(If you want to go a step further with some customisations, check out our article on accessories for the Fujifilm X100 cameras.)
Overall, I highly recommend this camera, whether you’re a professional or a beginner. The Fujifilm X100V is a fantastic all-round camera that’s perfect as an everyday workaround or even used to earn money as a pro photographer – just remember there’s only one card slot.
Who is the Fujifilm X100V for?
The tack-sharp lens, the professional image quality, and the no-hassle compact-size make the Fujifilm X100V the perfect everyday carry camera for the dedicated photographer.
It’s a particularly convenient pocket camera for travel, street, or documentary photography.
If you’re looking for a Fuji camera that can shoot beautiful straight-out-of-camera JPEGS, as well as competent RAWs, but don’t have time for multiple lenses, this is definitely the camera for you. It also happens to be an absolute joy to use.
Size: 112.5 x 64.4 x 41.0 mm (4.4 x 2.5 x 1.6 in.)
Weight: 278.9 g (9.8 oz.)
Sensor: APS-C CMOS
- Excellent image quality, especially JPEG
- Excellent lens performance
- Low noise at high ISOs (RAW and JPEG)
- Beautiful colours
- Surprisingly good battery life
- 4K/15p video, not a serious feature
- Buffer fills quickly when shooting RAW bursts
- Slow autofocus
- Shallow grip
It comes with a fixed 18.5mm f/2.8 (28mm equivalent) wide-angle lens that is optimized for its 24.2-megapixel APS-C sized sensor.
Even though I’m a fan of shooting at 35mm, I find 28mm a welcome break, and perhaps even better suited for travel photography, allowing you to get more in the frame.
Combined with the impressively fast f/2.8 wide-angle lens, the low-light and depth-of-field performance of this little pocket camera far exceed anything even the best smartphones can do… yes, even Portrait mode on your fancy new iPhone!
A quick word on the latest smartphone background-blurring features – it’s definitely a step in the right direction, but it’s still just A.I. making the tweaks – it’s definitely not foolproof, and sometimes produces rather odd results, where the background looks like a painting.
It’s hard to mark the Fujifilm XF10 down for all the features that it’s missing, like a tilting or vari-angle rear screen, viewfinder, image stabilization, etc., since it’s not meant to be that kind of camera. Think of it as a luxury point-and-shoot.
What the Fujifilm XF10 does do, it does superbly. The natural skin tones and beautiful colour reproduction are worth it just in themselves.
The 18.5mm fixed lens provides outstanding detail and sharpness. It’s wide enough to get more context, but not so wide that it brings in elements of distortion. Overall, it’s just a superb little travel camera that’ll slide into your back pocket.
As mentioned before, I love the limitations a fixed-lens system imposes – there’s no ‘temptation’ to bring every other lens you own, and you’re forced to improve, shooting the same focal length constantly, until you can visualise the scene before even lifting the camera to your eye.
Another bonus is that the XF10 is super-easy to use. The 3″ touchscreen operates just like a smartphone, responding to pinch and zoom, drag, and swipe gestures. The controls are so simple, in fact, most can operate it easily with just one hand.
On top of this, the XF10 weighs just 279g (9.8 oz). (Smartphones are generally between 160-200g.) It’s also much less expensive than other premium point-and-shoots on the market in 2020.
So if you travel a lot or simply want a lightweight camera that outperforms your smartphone, you’ll want to take a serious look at the Fujifilm XF10. Its slim size, sharp wide-angle lens, and excellent image quality make it one of the best pocket-camera options in this price range.
Who is the Fujifilm XF10 for?
The Fujifilm XF10 is a top-quality pocket camera for smartphone upgraders. Its slim design, excellent performance, super-sharp wide-angle lens, and smartphone-like controls make it the perfect first step up for those who do lots of street and travel photography.
It does have its limitations, but that’s to be expected for an inexpensive point and shoot camera that’s not trying to shoot up there next to the big boys – the XF10 has created its own niche in the pocket camera market, and it’s currently dominating it very well.
Size: 160.7 x 96.5 x 66.4 mm (6.3 x 3.8 x 2.6 in.)
Weight: 775 g (27.3 oz.)
Sensor: 43.8mm x 32.9mm Bayer array
- Out of this world image quality
- Great handling
- Excellent price for a modern medium format digital camera
- Endless customization ability
- Weather sealing
- Excellent EVF
- Relatively slow autofocus
- Slow continuous shooting speed
- Not great at video
- Shallow grip
Most often used in fashion and advertising, medium format cameras used to be out of reach for most photographers. Many can run up to over $40,000 for the camera body alone.
Pricewise it finally brought medium-format cameras into the range of the enthusiast, while offering portability not generally seen in these high-end cameras.
The newer Fujifilm GFX 50R is a lighter, less expensive version of the 50S, with almost everything else the same.
Roughly the size of a DSLR, the GFX 50R combines the incredible image-capturing performance of a medium format camera, the handheld familiarity of a DSLR, and the irresistible film-like design we all know and love in a Fujifilm camera.
In short, it’s something of a revelation in the camera industry and has photographers from every other brand looking over to the Fujifilm camp with envy…
Like its older brother, the Fuji GFX 50R has a 51 mp sensor that is 70% larger than a full-frame camera’s. That means it provides exceptional imagining performance – sharpness, colour reproduction, ISO range, and noise performance are far better than even the best full-frame camera in 2020.
The fall-off from in-focus to out-of-focus on the GFX 50R is just incredible – pairing it with one of the fast Fujinon GF lenses will leave your jaw on the flow when you see your images on a high-quality photography monitor.
In addition, the dynamic range is great too. The high-resolution files provide seemingly endless editing flexibility, even in JPEG images.
The shutter speed is also pretty impressive – 1/16000 when using the electronic shutter.
Because of its smaller, lighter build, the Fujifilm GFX 50R is more portable than the standard medium format cameras and can be used for wedding, documentary and even street photography.
It’s also weather-sealed, which further enforces Fujfilm’s desire for photographers to take this one out the studio.
I could go on about the look and feel of the GFX 50R, but if you’re familiar with Fuji cameras it won’t surprise you that particular attention has been paid to everything from the composition of the operation dials to the clicking sensation and sound.
It’s a beautiful camera to hold and work with, although the limited grip will make you nervous at times – particularly in cold weather when shooting with gloves.
Don’t expect the Fujifilm GFX 50R to function like an APS-C or full-frame camera. It’s a very different, especially in terms of depth of field. The depth of field on a medium format is considerably shallower than APS-C or a 35mm full-frame, and it can take some practice getting everything in focus.
Also, don’t expect to be doing much video on this camera. Today’s medium format cameras still don’t have what it takes for being good at shooting video, and the Fuji GFX 50R is no exception. If you’re buying this camera, it’ll be for the exceptional stills it can create, not its video.
Another thing to keep in mind if you’re not used to medium format cameras, is that the autofocus system on the GFX 50R is somewhat slower than what we’re used to on smaller frame cameras.
There are also much fewer lens options out there for Fuji’s medium-format cameras, although the roadmap does promise some interesting options for the future.
That being said, if you’ve been wanting to try out a medium format camera and haven’t been able to afford one, the Fujifilm GFX 50R is really the best option out there.
This isn’t a camera for the casual photographer or for those needing fast autofocus or a super light camera. Instead, it’s for those that crave the super high resolution, stunning image quality, and the medium-format “look.” The GFX 50R will perform best in slow, deliberate environments like the studio or on a landscape photographer’s tripod.
It may look like a giant rangefinder, but this isn’t a camera you’ll be doing run and gun style street photography with, even though it’s definitely tempting!
If you want to elevate the look of your photos with a bit of the elusive medium-format-magic, this is a great place to start. It’s not “cheap” by any stretch, but its $5,500 price tag puts it far more in the reach of the enthusiast than ever before.
Who is the Fujifilm GFX 50R for?
The Fujifilm GFX 50R is for serious photographers looking for the exceptional image quality of a medium format camera.
It’s especially great for commercial fashion and advertising photography where every megapixel counts, but as the GFX 50R is impressively portable, it can also be taken off the tripod and used for wedding, portraiture, and even street photography – just don’t expect lightning-fast shooting performance.
If you told me that medium format digital cameras would be in the reach of non-professional photographers in 2020, I’d never have believed you. Fujifilm has made this possible.
10. Fujifilm GFX 100
Size: 156.2mm (W) × 163.6mm (H) × 102.9mm (D) / 6.15in. (W) × 6.44in. (H) × 4.05in. (D)
Weight: 1,400g / 49.4oz.
Sensor: 43.8mm x 32.9mm Bayer
- Insane image quality
- Great handling
- Excellent price for a modern medium format digital camera
- Great customization ability
- Weather sealing
- Interchangeable EVF
- Price of a new car
- Slow continuous shooting speed
- Massive body
When you first see and pick up the Fujifilm GFX100 you are almost immediately intimidated by its size. With the appearance of a Fuji X-T4 with a battery grip, it still holds that true Fuji retro design.
This truly is a beast of a camera and for good reason, as it’s sporting a whopping 102-megapixel sensor.
Before long the rumours of Fuji’s continued pursuit into medium format camera were circulating, that a 100-megapixel camera was on the way. This generated a lot of excitement amongst fashion and portrait photographers who were already enjoying the other GFX cameras and lenses.
Price-wise the GFX100 is by no means an impulse-buy kind of purchase. Coming in at the same price as a new, small compact car you really have to be serious about return on investment.
In terms of its size, this is around the size of a big pro-level DSLR, if not bigger. The GFX100 produces images with insane levels of detail thanks to its exceptional image capturing performance, all within a familiar Fuji retro body packed full of features.
Basically, this is a rare beast in the photography world and is the envy of every camera manufacturer that Fuji was able to bring to market such an incredible camera.
You will not believe your eyes when you see the quality of images either on a quality monitor or even printed out in the large format. Thanks to an exceptional range of Fujinon GF lense, you have the ability to achieve incredible fall off from the in-focus to out of focus elements.
In addition, the dynamic range is great too. The high-resolution files provide seemingly endless editing flexibility, even in JPEG images.
The GFX100 boasts an impressive shutter speed of 1/4000 in mechanical and 1/6000 in the electronic shutter.
Despite its size, the GFX100 is still a relatively portable camera and would perform exceptionally well in wedding and portrait photography. Thanks to its comprehensive weather sealing, you will not hesitate to get out and about with this camera to capture gorgeous images not just in the studio setting.
The build quality of this GFX camera is outstanding with a retro feel that in no way compromises ergonomics and handling. Due to its size, the GFX100 has a built-in handgrip that houses dual batteries and provides additional controls for portrait orientation shooting. Whilst a heavy beast of a camera, it’s still very easy to work with and the interchangeable EVF provides flexibility in how you operate the camera.
Control dials and buttons have been sensibly placed to ensure ease of use and familiarity of control and there are terminal ports for studio shooting or for videography built-in.
Whilst not the most practical camera for video, most medium-format cameras are ineffective at video, the GFX100 does shoot 4K at 30p which is pretty respectable.
When it comes to autofocus, the GFX100 has vastly improved over the previous GFX models as the hybrid autofocus system performs at a similar capacity to a Fuji mirrorless camera. Face and eye detect operate as expected and overall the focusing system is fast and sharp.
Thankfully, the Fujinon GFX lens range is growing with 7 primes and 3 zooms available, with more promised in the near future. There are also much fewer lens options out there for Fuji’s medium-format cameras, although the roadmap does promise some interesting options for the future.
When it comes to price, the GFX100 is up there with the best of them, although not nearly as expensive as some of those red-dot medium format cameras. And none of them has the capacity to create such high details images nor boast a 102-megapixel sensor.
Traditionally medium-format cameras have been developed for slower and more intentional shooting conditions such as being in a studio or setting up a cracker of a landscape shot. However, the GFX100 seems to break from the class with its faster autofocus and relative portability. There is no reason why you could not employ this camera for weddings, events or even dare I say street photography.
If you are looking at medium-format as a serious next step in your pro photography, the GFX100 is an incredible option to have as you will be creating images with world-class levels of detail and dynamic range.
But keep in mind that it is either this or a new car!
Who is the Fujifilm GFX100 for?
The Fujifilm GFX100 is a camera designed for serious photographers looking for the exceptional image quality from a medium format camera.
If you work in a commercial photography business that covers fashion, models and advertising, then having the capacity to capture such highly detailed images will set you apart from the rest with the GFX100.
And as mentioned, there is no reason why you cannot take this camera out and about for use in every setting and genre. Imagine being able to capture astro-photography with a 102-megapixel sensor?
How to Edit Fujifilm Images
For some reason, not a lot of photographers know about a piece of software called Capture One Pro Fujifilm 12 – a powerful image editor that’s tailored for Fuji camera owners.
Aside from all the core features of Capture One Pro, this software also includes the ability to view/edit all the Fujifilm Film Simulations that you know and love.
In addition, all the Fujifilm colours and tones (whether RAW or JPEG) are reproduced more faithfully in Capture One Pro Fujifilm 12 than in Adobe Lightroom, for example.
There are a couple of ways to buy the software – one is a subscription plan, the other is to buy it outright. Fortunately, both versions are on sale at a 50% discount right now – check out the prices here, or check out our review of Capture One 12 for more information.
If you want a short version of the reviews below, here are my suggestions of what Fujifilm X camera body to invest in:
Want a camera you can just grab and shoot with minimal fuss? Get the Fujifilm X100V. It’s what I use as an everyday walk-around, or when I’m travelling and want something compact. The new fixed lens is exquisite and offers welcome simplicity in a world of lens options.
Want the best Fuji camera for vlogging? While all the Fuji cameras offer great video recording, it’s the X-T200 that offers that all-important front-facing screen.
Want the absolute best image quality without sacrificing size? The Fujifilm GFX100 is the camera if you have deep pockets and a thirst for insane IQ.
Realistically though, investing in any Fujifilm camera containing the legendary X-Trans sensor will set you up for a lifetime of great photography and a truly unique shooting experience.
Frequently Asked Questions
Are Fujifilm Cameras good for photography?
Fujifilm has created an impressive lineup of cameras that use the latest technology to deliver outstanding results. While the two giants of the camera scene – Nikon and Canon – still have legions of dedicated fans, many photographers have been making the switch to Fujifilm without regrets.
Is Fujifilm good for video?
Yes – generally speaking, Fuji cameras offer excellent video recording capabilities. The Fujifilm X-T200 is a great one for YouTubers as it is light and also has a front-facing screen.
Which Fuji camera is best?
The best Fuji camera for you will depend on your needs. For the best all-around Fujifilm camera, our top pick is the Fujifilm X-T4. For travel, we love the Fujifilm X100V. If you’re after a small and lightweight point-and-shoot, we’d go with the Fujifilm XF10.
Where are Fujifilm cameras made?
The majority of Fujifilm cameras and lenses are made and manufactured in Japan.
Best Fuji Cameras | Final Words
This was an especially difficult guide to write. The fact of the matter is, every single Fuji camera on the market in 2020 could be a great choice for you.
The Fuji X series has cemented itself with its high quality, feature-packed, aesthetically pleasing, well-built, and above all, enjoyable to shoot a range of cameras.
Throw in Fujifilm’s years of experience creating some of the world’s finest film stocks, and you have a camera that can shoot in film emulation modes that would make any keen Instagrammer do cartwheels!
In this guide, I’ve selected what I believe are the 9 best Fujifilm cameras – the best bang for your buck, despite the presence of newer models.
Hopefully, by seeing them all laid out in this one guide, you’ll be able to make an educated decision on which Fuji camera should have pride of place in your bag.
Now get out there and start shooting ;-)
Disclaimer: All recommendations are impartial and based on user experience, with no bias to the products or the brand. The products in this post may contain affiliate links.