Hasselblad X1D-50c Review

Check out this Hasselblad X1D-50c Review by portrait and fashion photographer Rick Birt. How does the X1D compare to the Fujifilm GFX? Find out on Shotkit!

This is a Hasselblad X1D-50c review by fashion, beauty and portrait photographer Rick ‘Romeo’ Birt.

As soon as the Hasselblad X1D-50c and Fuji GFX 50s were announced, I wanted one of them.  The promise of Medium Format in a cheaper, smaller package was incredibly alluring.

I have now been shooting with the Hasselblad X1D-50c for a little over three months. In that time, I have compared it to the Fuji GFX, Sony a9, Sony a7R II, Canon 5DsR, Leica M (240), and the Leica Q.

When I say I’ve compared it to these cameras, I want to be clear that I have actually shot with all of them – and have compared raw images side-by-side with the Hasselblad.

The images I have been getting out of the Hasselblad exceed EVERY other digital camera I’ve ever shot with.

Hasselblad X1D-50c Review | Build & Ergonomics

Hasselblad X1D-50c Review - ergonomics

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This thing screams SEXY. When my wife and I opened the box, she exclaimed, “WOW! We may have to buy two of these so we don’t fight over it!”

It is that beautiful.

I shot two fashion editorials over the next two weeks, and both models commented on the Hasselblad…
“Ooooh – A Hasselblad,” … “Look at you – Rick Birt – with your fancy camera!”

Neither of them commented on the Fuji GFX. The Fuji is very…not sexy.

Should this matter? My left brain says NO! However, what is this industry about? Image – both literally and figuratively.

These tools are used to create photographs because the world has placed value on pretty images. Don’t kid yourself, image is paramount in this business – especially in the fashion/wedding/portrait industry (I can’t speak for Landscape Shooters).


The Hasselblad X1D-50c is equally beautiful to hold. The grip feels sublime, and the whole thing just fits my hand like a glove.

At first, my only gripe about the button placement was the AF/MF button. When I first got the camera, one would have to reach uncomfortably-far with their shooting finger to press and hold this button in order to activate the focus point selector.

Thankfully, like most gripes I had about the camera, this has been fixed via firmware. Now, one can use the touchpad on the screen to move the focus point.

As for durability, the Hasselblad X1D-50c is built from a solid block of aluminum, so it is very sturdy feeling. Since it is a new camera, I’d only be guessing at how well it can hold up over time, or in extreme conditions.

Hasselblad X1D-50c Review | Specifications

Hasselblad X1D - sample photo

Specs are very important when comparing cameras online, but I’ve been burned a few times by making decisions based on specs alone – yes I’m looking at you Sony a7R II.

The Hasselblad X1D’s most direct competitor would be the Fujifilm GFX-50s. Both cameras use the same sensor (as do a few other Medium Format Cameras).

On paper, one might say the Fuji trumps the Hasselblad. The Fuji has WAY more features, and it’s cheaper. On the other hand, the Hasselblad is much simpler, intuitive, and elegant.

Fujifilm GFX Hasselblad X1D
Camera Type Mirrorless Mirrorless
Sensor Size 43.8 x 32.9mm 43.8 x 32.9mm
Pixel count 51.4MP 50MP
Max Resolution 8256 x 6192px 8272 x 6200px
Color Depth 14bit 16bit
Min ISO ISO 100 ISO 100
Max ISO ISO 12,800 ISO 25,600
Max frame rate 3 fps 2.3 fps
Autofocus system On-sensor Contrast Detect On-sensor Contrast Detect
Metering On-sensor metering On-sensor metering
LCD 3.2″ 2.36M-dot Tilting 3″ 920K-dot
Touch-sensitive? Yes Yes
Viewfinder 3.69M-dot EVF 2.3M-dot EVF
Video spec 1080/30p 1080/25p
Dimensions 147.5 x 94.2 x 91.4mm 150 x 98 x 71mm
Weight 920 g 725 g


The main advantages of the Hasselblad X1D over the Fuji GFX are:

• 16bit vs 14bit color depth
• Smaller Size
• Simple Menus
• Leaf-Shutter lenses for syncing up to 1/2000s
• Nikon Flash Mount (Fuji’s flash mount is not as widely supported)
• Better Dynamic Range and ISO performance

I’ll be quite honest – I bought the Fuji GFX thinking it would be better. This decision was based on specs, and the fact that the X1D was widely published to have some unresolved issues. The X1D I used was just a loaner sent from Hasselblad (thanks to Ming Thein).

However, after comparing the images from the two photoshoots (well over 3000), I sent back the Fuji GFX and bought the Hasselblad – warts and all! Fortunately, as I alluded to earlier, Hasselblad has released several firmware updates which have crossed off a lot of cons I initially had.

Hasselblad X1D-50c Review | Sensor

Hasselblad X1D - sample photo-2

DXOMark recently hailed the Hasselblad X1D’s sensor with its highest score ever claiming: “The Hasselblad X1D-50c reaches new heights for image quality, achieving the highest DxOMark score of 102 points for any commercially-available sensor we’ve tested.”

Here is a chart constructed from Bill Claff’s data confirming DXOMark’s rating:

Camera Max PDR High ISO Lo-Light EV
Hasselblad X1D-50c 11.98 9058 11.5
FujiFilm GFX 50S 11.9 7853 11.3
Nikon D850 11.63 4115 10.36
Sony a7RII 11.42 6800 11.09
Sony a7RIII 11.39 5406 10.76
Sony a9 10.47 6612 11.05
Leica M (Typ 240) 10.05 2428 9.6
Canon 5Ds R 9.8 4145 10.37


To me the benefits of moving to medium format are:

• Higher Detail images
• A more gradual (and natural) fall-off between in-focus, and out-of-focus parts of the image
• Greater Depth (or 3D pop) in the image
Reduced Digital Noise
• Greater Dynamic Range
• Greater Tonal Gradation
• Better Skin-Tones

So now that I’ve covered numbers and specs – let’s talk about what these cameras were made for – images.  The first time I brought up the Hasselblad X1D-50c images I got a little weak in the knees.  I said to my wife: “These are the images I’ve always wanted to create.”

Granted, the files from the Fuji GFX, Sony a9, Sony a7R II, Canon 5DsR, Leica M (240), and the Leica Q were all very nice, but the Hasselblad files have something extra.  There is definitely more depth to the images, and they are somehow ‘richer’ looking than the others.

If you’d like to compare some of my images for yourself, I created a Flickr Album with several Hi-Res images.

Hasselblad X1D-50c Review | Menu

Hasselblad X1D Menus

If you’ve ever used a Sony camera, using the Hasselblad menu is like a breath of fresh air. It is amazing how simple and intuitive it is.

Earlier reviews complain of lag when using the menus, however, that was fixed via firmware before I shot with it. In short – the menus are a joy to navigate.

Hasselblad X1D-50c Review | Performance

Hasselblad X1D review - images

This is the Medium Format Cameras’ Achilles heel. Compared to full-frame cameras, the Hasselblad X1D is…slower. However, compared to traditional medium format cameras – it is actually quite peppy!

The Auto-Focus system uses contrast-detect AF, and there is no continuous mode. Thankfully, using the touchscreen to move the AF point around is very easy, and intuitive.

The EVF isn’t the best I’ve used, however, it is more than adequate. I would put it on par with the Sony a7RII EVF.

The battery performance is actually pretty good for a mirrorless camera. I usually need two to get me through a full day.

Hasselblad X1D-50c Review | Value

Hasselblad X1D - sample photo-2

Hmmm…this is tough. Having always wanted a Hasselblad, I was honestly elated that there was finally one available for under $10,000!

Compared to other Hasselblads and Phase Ones, the Hasselblad X1D-50c is a bargain!

A lot of people that are interested in the Hasselblad X1D are those that have been lugging around Medium-Format bodies, backs, and tripods for years. They see the X1D as a much more portable Hasselblad H5.

However, one cannot ignore the lower-priced competition. The Fuji GFX is a solid performer, and quite honestly, so is the Sony a7R II and the Canon 5Ds R.

However, once I saw the difference in image quality (especially when it was packaged in such a beautiful body), I had to have the Hasselblad X1D.

Hasselblad X1D-50c Review | Conclusion


Is the Hasselblad X1D-50c Perfect? Should all of you run out and purchase one right now? Hardly. Every camera has it’s pros and cons. The one that fits your needs and budget is the best camera for you.

Pros of the Hasselblad X1D-50c

– Best IQ of any camera my wife and I have ever shot with – I love the way it handles skin tones and highlights – gives very Leica-esque glow, Very accurate colors, richness to the files

– 16bit Color and 14 Stops of Dynamic Range

– Absolutely Beautiful Camera. When we opened the box – my wife said “We may have to buy two so we don’t fight over it.” UMMMMM…OK!

– Free Phocus & Phocus Mobile – Everyone LOVES the tethering via WiFi to my iPad!!!

– Firmware updates have come fairly frequently, and are quickly striking off items on reviewers’ con lists

– LEAF SHUTTER LENSES – Flash sync up to 1/2000th of a second

– Nikon Flash mount

– Simple/Intuitive menus

– Actual Hasselblad Employees answering complaints/issues in forums (DPReview, GetDPI, Fred Miranda, etc.) – is any other camera company doing this? I haven’t seen it (at least to this extent)

Lightroom handles the Large files beautifully. Much better than the files from the Fuji GFX

Ming Thein – an actual photographer – isn’t just a Hasselblad Brand Ambassador – he is the Chief of Strategy. This guy understands the average working photographer, and I am confident in the future of Hasselblad as long as he is with them

– Ability to adapt Hasselblad HC lenses (soon with AF) with the recently released adapter – at a very reasonable price

– 2 SD Card Slots

Cons of the Hasselblad X1D-50c

– Fairly long start-up time – similar to Sony a7r II

– Low-res EVF compared to other new cameras- but workable (very similar to a7rII)

– What is that AWFUL sound coming from the camera after pressing the shutter?!?!? It sounds like a $5 electronic stapler. My Leica Q and Sony RX1RII have leaf shutters and they are virtually silent. **Update – there is a new silent E-Shutter Option**

– Noticeable Black-out time when shooting Raw+Jpg – fine if shooting in Raw only

– Slower (UHS-I) SD card slots – like a7r II and Leica Q

In conclusion, although the Hasselblad X1D-50c is a little slow, and is quite expensive – It takes AMAZINGLY BEAUTIFUL images…and that is why I love it.

Guest Review by Dallas Fashion Photographer Rick Birt | www.romeobravophoto.com

Build Quality10
Ergonomics and Handling10
Metering and Focus8
Image Quality10
Dynamic Range10
Menu System10


  1. Laurence Taylor on September 26, 2023 at 6:03 pm

    I owned the GFX50s when it came out, and soon hated it! I just picked up the X1D original and I am in love. The image quality is the best I’ve ever seen, and 2023 full frame cameras don’t even come close to the results. Maybe this is because Hasselblad calibrate each camera individually? I don’t know, but this is the best purchase I’ve ever made. Paired with the 45p lens, I will use this for a ton of stills work.

  2. Dennis on May 21, 2021 at 7:36 am

    After reading all the negative reviews I was heading for the GFX 100S. Since reading this I am going to rent for a week and give it a try. Lensrentals does not require a deposit so it’s easy enough. Thanks.

  3. Ole Henrik K on May 3, 2021 at 6:32 am

    Great read and I just bought this second hand exited. I got a amazing price and it was just to good to not buy it. I am a Phase One juster IQ4 and I love that. But when that is said it is heavy and not easy to bring around and this camera will be amazing to bring along and jus for fashion and art. My question is did you upgrade to version 2 ?
    I tryed the GFX 50s and R and it was not a camera for me. I need a camera ho has LS . I belive the new GFX 100s is amazing and tryed It but the lack of LS and the price different I got between this was way to big and also the huge problem Fuji has with delivery. Will be amazing to get trying and see what this camera is all about. I worked a lot with H3D and H4D for a long time ago and the files was in that time amazing. Now Phase One is my favorite her with the IQ4 but Hasselblad always had a special feeling with the images nobody else have. Will be amazing to see the different and cons and pro.

  4. david distefano on December 10, 2018 at 7:50 am

    why oh why do people have to denigrate a product. i read the comments here and we have some people, like on every photo forum, putting down a product because they need to feel good about what they have. i personally prefer hasselblads. does that make it the best camera. for me yes, for you maybe yes maybe no. for me, the fuji doesn’t make it but i am not going around and saying the camera is trash. what someone uses is not my problem. the final result for me is and hasselblads since the ’70s has given it to me. i think phase one is way over priced but if someone has the money to buy the camera and they like the results, who am i to trash their selection. can we not have civil discourse anymore. i’m sure ansel adams, edward weston, brett weston, etc., etc., argued who had the better camera, lens and film. just go out and shot with what you have. i enjoyed the review, it gave me food for thought.

  5. Phil on June 8, 2018 at 4:37 am

    Hello. Thanks for posting this review. Can you share which lenses you used for the review photos you posted?

    • Rick Birt on June 18, 2018 at 3:17 pm

      The Hasselblad 45/3.5 and 90/3.2

  6. StevieG on March 13, 2018 at 9:41 am

    Agreed. The sensor is only 14Bit. The “extra” is artificially added by Hasselblad. GetDPI and Jim Casson will be good sources to verify this. A bit naughty of Hasselblad to do this. I have the GFX. Far more versatile and, for me, better overall for landscape use that I enjoy.

    • Rick on July 16, 2018 at 6:05 am

      Artificial or not, the Hasselblad images produce a noticeable advantage in depth and microcontrast over the Fuji GFX. I saw it in most of the images I took and compared. I discussed this advantage with B&H when I called about returning the GFX. The B&H employee was the one that suggested it might be 16bit color vs 14bit.

  7. Jorge De Silva on January 19, 2018 at 10:15 pm

    Top review! just one thing that is incorrect. The X1D-50c is 14Bit not 16. Its even stated by Hasselblad. Its just marketing thing. and they will never do it 16 because it will affect the sales of the bigger bodies.
    I tested also the Fuji, and I thing its a way better camera for general use. And price/quality its also a much better camera. IQ is minimal in difference. In some images I prefer the Hassy, in another images I prefer the GFX. But… the Design of the Hassy is really good, the grip, etc… :)

    • Rick on July 16, 2018 at 6:02 am

      It’s actually not stated by Hasselblad. The specs in this review are copied directly from Hasselblad.

  8. Jose Miguel Correa Anicama on December 9, 2017 at 3:33 am

    Gracias por compartir este articulo es de gran ayuda.

  9. Rick Birt on December 8, 2017 at 3:14 pm

    Thanks for Posting Mark!

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