Building a consistent portfolio with Imagen Talent AI Profiles
Your photography portfolio is like the window display in a shop - get it right, and you will attract your ideal clients. Tools like Imagen can help with this.
One of the first things that you need to start a photography business is a website that you can direct potential clients to visit.
At a minimum, you’ll need some samples of your work to display on your website. Don’t worry – you will improve and evolve these samples over time as you start booking more work.
But today, we’re going to specifically talk about building a consistent photography portfolio to feature on your website so that you can start booking clients.
When building a photography portfolio, consistency is key for attracting clients as it makes your work look both memorable and professional.
When you’re just starting out, you haven’t had a chance to develop much of a style yet.
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Luckily Imagen Talent AI Profiles allow you to use the editing styles of a variety of photographers to help you edit your photos and put together a consistent portfolio.
In this article, we’ll walk through the importance of style, how to utilize Imagen Talent AI Profiles, and the steps to define and refine your vision moving forward.
Hopefully, this article will give you the confidence to put together your first portfolio or at least re-edit the one you have with more consistency so that you can attract the clients you’re looking for.
If you can show the work you want to create, it will be easier to book more of that work and grow your business.
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The Importance of Style
If you simply review the profiles on Imagen’s Talent AI Profile page, you’ll see that each photographer has their own style, which fits their brand and helps them target their ideal customers.
As a photographer, you’ll eventually develop your own style, which will include shooting, editing, and generally running your business too.
The reason that there are so many photographers is that there are many potential clients to target and your individual style helps you target the right ones for you.
Picture visiting a website where the photographer’s images are all over the map in terms of style. Some are muted colors and edgy while others are vibrant and others still are airy.
The client has no sense of what to expect from the photographer and is, therefore, hesitant to hire them.
Conversely, imagine a website where all of the photos are edited in a consistent manner that matches the brand that the photographer is presenting.
When you go to design your website and start trying to attract clients, you’ll want to present your style through all the content on your website, from your bio to your portfolio.
One of the easiest ways to do this, especially when you’re just starting out, is to have a consistent editing style applied to all of your photographs.
Even if you have a small portfolio because you’ve only been shooting for a short amount of time, your editing style can help bring those images together into a cohesive portfolio.
Making Your Portfolio Consistent using Talent AI Profiles
If you haven’t shot and edited enough photos in order to develop a consistent editing style, you can use the Imagen Talent AI Profiles.
Basically, these profiles are learned from the editing style of professional photographers, and you can apply them to your photos. As you search through your options, look for a photographer whose style resonates with you.
If you find an editing style that resonates with you, you can use the Talent AI Profile to edit your images, in essence, shortcutting your way to a consistent editing style. This is different than using someone’s presets because it treats each photo individually.
Every photoshoot is different in terms of lighting, color, weather, etc. But using the Talent AI Profile applies the style that a professional would use to edit those specific photos based on their years of experience.
Once you edit your photos using Talent AI Profiles, when you flip through your portfolio, you should feel a consistent and cohesive element to it.
Edit all of your website photos in this same style, and it will improve the overall look and feel of your website. Then, you can focus on the rest of your marketing plans to get momentum for your business.
Defining and Refining Your Style
As you grow and develop as a photographer, you will likely make tweaks and alterations to the edited photos based on your preferences.
This will have the effect of gradually fine-tuning the editing style to be more your own. You might even find yourself switching Talent AI Profiles if you find one that’s a better fit.
At first, it can be helpful to experiment and learn. My main advice here is to really dive in to think about the style as part of your overall brand and try to be consistent.
Nothing says amateur more than an editing style that is all over the map. Bright and airy photos one day followed by dark and moody the next.
Your clients will pick you for your overall brand and expect to get something that fits within that range when they see their images.
In time, you’ll have over 3,000 edited images that you can then use to create a Personal AI Profile that will learn and grow with you.
That way, you’ll maintain consistency while also gradually taking more creative control of your work.
The best news is that while editing was once a sometimes dreaded, always time-consuming aspect of being a photographer, it can now help you grow and develop your style efficiently no matter where you’re starting from.
Most of the suggestions in this article assume that you’re new or just getting started developing your style, but you could also use the Talent AI Profiles to refine what you’re already doing.
Maybe there’s a profile that’s similar to your style, and you want to see what it does differently than you. Or, perhaps, you want to try out a few of the profiles to see which one looks best with your shooting style.
It can be helpful to pull back the curtain to see what some of your favorite photographers might be doing when it comes to editing their photos.
Use Imagen AI Talent profiles to edit batches of photos, then dive into Lightroom to see what settings are being adjusted to get the look you like.
What I’m proposing in this article is that having a consistent photography portfolio is an important aspect of building and growing your business.
And what I’m suggesting is that you can utilize tools such as Imagen’s Talent AI Profiles to help achieve that goal no matter where you are in the process of developing an editing style.
A consistent and distinctive style can take time to develop both in your shooting and editing.
With the proper tools, you can give yourself a kick start, saving valuable time and energy that’s better spent creating more work. The right tools let us learn how to do things right the first time.
Build a cohesive photography portfolio and show that you’ll be able to deliver consistent and professional results for your clients!
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