Milton Menezes

Commercial | Last Updated: January 28, 2021

My name is Milton Menezes. I was born in Brazil, but my clients are spread all over the world.

I am the Director at Lightfarm Studios, a Digital Art studio launched in 2010 from New Zealand. Today Lightfarm is based in my hometown, Rio de Janeiro, Brazil. Lightfarm also has offices in Singapore and Melbourne.

My job at Lightfarm is mainly to direct the Post Production, which is my specialty, and the Photography. More than photograph and retouch, I need to make sure that the level of the work stays the same, if not better, when we deal with multiple productions.

My passion today is taking pictures and making them look even better in post, mixing with CGI or pure shot.

My gear is the Phase One IQ3 100 megapixels and my light setup is mainly Profoto D1 for general purposes and B1 for better speed when shooting things like people jumping or splashes.

Our market is mainly images and videos for advertising, and the industry demands the best gear available.

I feel I have a style, but at the same time I love changing all the time. Doing the same thing over and over drives me crazy, and changing keeps my mind fresh. I started doing car commercials, but I also love fashion and portraits.

At Lightfarm we create images and videos. Working for advertising in Brazil helps to build general knowledge and once you learn it, it’s possible to escalate to multiple disciplines.

Today we are able to provide world class CGI, Illustration, Photography, Post Production, Film and then mix it all. Having the possibility to navigate through different techniques allows us to choose the best and fastest way for every job.

One thing that makes us different from other studios is the will to create for ourselves. Creating personal work is our chance to show what we can do and what we want to create. For example, before getting any VR jobs, we had to create one by studying the technology.

If you only create what you are paid to create, it gets hard to change and explore new markets .At the end of the day we consider ourselves artists, and artists need to create art, right?


Phase One IQ3 100 megapixel
Profoto D1
Lens 120 mm, 80mm, 35mm

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  1. Matte Hanna on March 26, 2019 at 12:36 pm

    Love your work! I’m curious if you have shot with the Gottex vs the Profoto and if there is a reason to switch over? Thanks!

    • Milton Menezes on March 29, 2019 at 3:19 pm

      Hi there Matte! Never played with Gottex. We bought the Profoto D1 because the cost benefit was really good. B1’s are more expensive but totally worth it if you want to shoot in higher speed. I love Broncolors and I had the chance to shoot with them a few times. Although the difference in the final image is much more about placing the lights on the right place than the actual light source. Gear is awesome but it’s not what makes things look great but they definitely help. ✌️

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