My name is Milton Menezes. I was born in Brazil, but my clients are spread all over the world.
I am the Director at Lightfarm Studios, a Digital Art studio launched in 2010 from New Zealand. Today Lightfarm is based in my hometown, Rio de Janeiro, Brazil. Lightfarm also has offices in Singapore and Melbourne.
My job at Lightfarm is mainly to direct the Post Production, which is my specialty, and the Photography. More than photograph and retouch, I need to make sure that the level of the work stays the same, if not better, when we deal with multiple productions.
My passion today is taking pictures and making them look even better in post, mixing with CGI or pure shot.
Our market is mainly images and videos for advertising, and the industry demands the best gear available.
I feel I have a style, but at the same time I love changing all the time. Doing the same thing over and over drives me crazy, and changing keeps my mind fresh. I started doing car commercials, but I also love fashion and portraits.
At Lightfarm we create images and videos. Working for advertising in Brazil helps to build general knowledge and once you learn it, it’s possible to escalate to multiple disciplines.
Today we are able to provide world class CGI, Illustration, Photography, Post Production, Film and then mix it all. Having the possibility to navigate through different techniques allows us to choose the best and fastest way for every job.
One thing that makes us different from other studios is the will to create for ourselves. Creating personal work is our chance to show what we can do and what we want to create. For example, before getting any VR jobs, we had to create one by studying the technology.
If you only create what you are paid to create, it gets hard to change and explore new markets .At the end of the day we consider ourselves artists, and artists need to create art, right?