Creatify AI Review: From Product Photos to Finished Ads

AI here to stay, and as a photographer, this isn’t a prospect I’ve relished. I believe that the discipline of photography and image editing is something to be preserved.

The worry with AI is that it “dumbs down” skills, allowing photographers to become lazy, or enables people with very little skill to assume they don’t need the expertise of people who’ve learned their craft the hard way over many years.

That said, AI has its place in photography and, more specifically, in product marketing.

There’s a sweet spot to be found, where AI functions as a tool to be used alongside old-fashioned manual and technical skills. When this spot is hit, my interest is piqued.

As a photographer first and foremost, I can produce quality product images. But when it comes to graphic design and marketing, I would prefer to pass the baton to someone else.

The chances are you’ve come across apps and software that, through the use of AI, create and manipulate images. They can take an image and put a logo on it, remove the background, or turn it into an animated clip.

Creatify is one such solution that can take stock images and quickly turn them into usable assets for marketing products on social media and E-commerce platforms.

It can produce both static ads and video clips in a fraction of the time and cost of traditional methods, without needing a team of designers or animators.

With all this in mind, let’s find out how good Creatify is as a product photography maker.

What Does Creatify AI Offer?

Simply put, Creatify is an AI-powered creative platform for generating high-quality video and static ads for social media marketing and to assist in selling on e-commerce sites like Amazon and Shopify.

It’s one of the new breed of AI tools revolutionizing e-commerce photography.

Its biggest claim is that it can save you large amounts of time and money when compared to traditional methods of ad creation, particularly with its product videos.

You can upload images to the platform, or you can have it grab them via URLs that you provide.

They claim that, within minutes, your product images will be transformed into static or video assets you can use to market your products.

The app also has a section that displays all of the current and trending top-performing ads across various platforms, from Meta to Instagram and YouTube. You can use these for inspiration or even get them to clone an existing ad that’s done well and modify it for use with your particular products.

Perhaps the biggest of all its USPs, though, is the option to add an ultra-realistic avatar that will present your products on camera using a script that it can automatically generate for you, based on the images and associated information you provide.

Optionally, you can make changes to the script or upload your own and choose between hundreds of avatars with different looks and tones to suit your particular brand’s voice.

Here lies the game-changer, since traditional methods of creating product videos with an actor and script were reserved only for those with hefty marketing budgets.

But does it do everything it claims to do? Let’s take a look.

Creatify AI Review

In this review, I’ll use a stock product image to create a static marketing asset. I’ll then take that asset and turn it into a short video clip.

The free account comes with 10 credits, which allows me to do this. Unfortunately, if I wanted to then make a series of avatar-scripted videos from the one I created, I’d need to buy more credits or sign up to one of their plans.

There are three plans to choose from: US$39 per month for the Starter plan, which includes 100 credits (equivalent to 20 videos) per month, or the Pro plan for US$99 per month, which offers up to 40 videos per month, and a choice of 1000-plus avatars to choose from.

A third tier, the Enterprise plan, is aimed at marketing agencies and requires you to call to book a demo and find out prices.

For this review, I’ve signed up for a free account, which allowed me to create two static images, revise one of those, and then create one video asset from an image.

Image Upload

As previously mentioned, I can either upload the product images I’ve taken myself or get Creatify to scrape product pages by URL (such as on Amazon). From those, the AI will find images and text from which to create ads for me.

I’ve opted to find and add my own images of some generic beauty products.

Uploading the image is as simple as dragging and dropping from the source folder on your computer.

Next, you choose the type of asset you’d like it to create for you from the options “Product shot,” “Avatar showcase,” or “Talking video.” I selected “Product shot.”

The next step is to give it a text prompt to describe the placement of your product in terms of location, background, and lighting.

I’ve opted to have the products placed on a dressing table that has natural light reaching it.

Finally, you need to choose an AI generative model to perform the task for you. Creatify supports the new Nano Banana model, TrueScale 1.0 (for product scale accuracy), and TrueText 1.0 (for text and logo accuracy).

Nano Banana is part of Google’s Gemini family of AI models. It’s an image-generating and editing platform that boasts fast editing with high consistency and complexity.

TrueScale focuses on optimizing for product size, scale, and accuracy. This is one you would use for the kind of images that show how a piece of furniture would look in a room, in correct proportion.

TrueText is optimized for text and logos, aiming to interpret and render text accurately, including on product mock-ups.

I chose the default Nano Banana model first and hit the “Generate preview image” button.

Within 30 seconds, the first product shot was ready and, thankfully, the brief was answered accurately. I particularly liked the reflection of the main product in the vanity mirror.

The shadows also appeared accurate based on the location of the natural light source coming from the window.

From here, I could download the image, which was ready to use on Instagram or Facebook. Optionally, I could also re-upload the image and create a text prompt for branding and logos on the packaging.

To do that, I would need to select “TrueText 1.0” as the model to interpret my prompt and put the branding onto my products.

I tried this next, with the prompt, “Place the main item on a dressing table with natural light and add the brand name ‘Skin Logic’ to the front of the product.”

You can see from the image that the request has been followed insofar as the main product has been placed on a dressing table with natural lighting.

Unfortunately, the logo “Skin Logic” has been rendered far too small at the bottom of the bottle, which is barely noticeable in my screenshot.

Thankfully, there’s an option for “Quick tweaks” that allows me to make changes. I prompted for the logo to be bigger and to be nearer the top of the bottle.

Be warned: this required an additional credit for the change, and it also took almost five minutes to complete. It seems the best approach is to be as detailed and descriptive in your prompting the first time, including details of size, location, and prominence.

I was probably too vague and broad in my first prompt, which ultimately cost me that extra credit.

I was forced to refresh the page since the regeneration had taken a clear five minutes and hadn’t appeared. I was stuck with the spinning progress circle for what felt like ages.

The resulting image saw the logo placed more prominently towards the top of the product, but notably, it kept the original small logo at the bottom. It also added a garbled tagline underneath the logo, which is something I wasn’t expecting since I’d used the TrueText 1.0 generative model this time.

After a quick bit of research into the TrueText model, I found out that it is not a traditional LLM but is, in fact, an “Intelligent Text Processing” system that’s designed to work with existing data to generate a cleaner and more readable version of existing text.

It doesn’t seem to solve the inherent problem that AI has with text prompts for text-in-image creation, where, more often than not, there are errors and garbled elements to the output.

I’m not entirely sure of the relevance of this model to product images such as the one I’ve used, where I’ve written a prompt for a mock-up of a logo.

Creating a Product Video From an Image

Finally, I tested out the image-to-video option by returning to the originally generated product shot and clicking the “AI Generate video” button, just below the image.

I added the prompt: “The camera slowly moves around the products to show all sides.”

The cost for this was three credits. I clicked the “Generate video” button, and a pop-up told me to come back in 10 minutes.

After more than 10 minutes, I saw that, again, the screen had not refreshed to show the finished video. However, a simple manual page refresh instantly showed me that the video was ready to view and download.

The final five-second video did exactly what I expected. The camera slowly pans around the products to show them up close in more detail.

This wouldn’t look out of place on a platform like TikTok, Facebook, Instagram, or YouTube. The final video looks professional, and the prompt has been answered perfectly.

Notable Mentions

Creatify does a lot more than we’ve looked at in this review.

Its Ad Clone feature will analyze successful ads and clone them for your products, potentially boosting your sales.

It can take scripts and turn them into artistic animated video ads. The “Avatar Video” option will go a step further and front your ads with a choice of realistic AI avatars to sell your products in a natural-looking way, lip synching almost perfectly to your chosen script.

The Asset Generator works like any AI model by taking a text prompt and turning it into an image using Nano Banana Pro. You can use this feature if you don’t already have the images you need to begin with.

Final Thoughts on Creatify AI

Creatify does a decent job of turning product photos into branded images and short videos for marketing on social media, on Amazon, or on your own E-commerce website.

If you’re a photographer who can take good images, then this platform may be great for you.

The better the images you supply the software, the better the resulting output will be.

After creating good product images, the next step in successful marketing is designing and creating ads, whether these are static or video-based.

This is where Creatify comes into its own. What would previously be a very costly and time-consuming process, employing several people across multiple disciplines, becomes achievable by one person with a set of images.

On the whole, I would recommend Creatify as a viable platform for anyone looking to take photographs and transform them quickly and on an affordable budget.