Photologo Review

PhotoLogo Review

Is the Photologo service worth the money, or can you create something similar using Photoshop and a fancy font? Check out this realworld review to find out.

This Photologo Review has been a long time coming. You’ve probably seen advertising for this intriguing photography logo service for several years now…

I’ll be honest – up until now, I had absolutely zero interest in adding any kind of watermark or logo to my images.

However, my mind has been changed since allowing myself the chance to review Photologo, and I’m eager to introduce it to you too…

Photologo Review
Photologo Signature Service

Highly recommended as an affordable & efficient way to add value to your photography.

Check Current Price

Whatever your current views on watermarks or cheap logo services, put them aside for the duration of this review – you might be surprised about what I uncovered.

My goal was to find out whether it’s a good idea to pay Photologo to create a custom signature logo for you. Let’s dive right in!

What is PhotoLogo?

Photologo is a service created by a photographer called Jacob Terrence, who believes that an image bearing a watermark of the photographer’s name, their business or of some form of identifier,  not only protects their work but also adds value to it.

When an artist finishes a piece of work, they always sign it. Their signature is a unique and timeless way of identifying who created the work so that it’s never mistaken for anyone else’s work, as well as protecting it from theft.

The key to the PhotoLogo service is that each logo is handcrafted by a calligraphy artist.

You can control the thickness of the logo’s line, and how ‘curly’ you want it, but other than that, your logo is entirely in the hands of its creator.

You can also choose from one of a selection of existing ‘Signature Collection’ styles – more on this later, since this is the really exciting part…

A few days later, you’ll be sent a preview of your new signature logo, and are given a chance to approve it or request up to one free revision.

If you’re in a rush, you can select a next day or 48 hour delivery, with the price increasing accordingly.

My Photologo Review

Writing a review about Photologo is not as easy as you might think – after all, the result of the service is something that’s highly subjective.

Personally, I love what the artists created with my name, and feel that on the right photo, it could definitely serve to add value to it.

I’d go as far as to say that if I were to ever create a website with the sole purpose of selling my photography, having my signature logo watermarked as it is in the image above could increase the perceived value of the print.

Just as every painting hung on your wall has some form of scribbled autograph in its corner, so too should every fine art photograph – Photologo seems to be the ideal service for any level of photographer to easily achieve this.

My first experience with Photologo was as follows:

1. I placed an order for a logo consisting of my name with no byline. (I chose the medium line thickness of 3 options, and mid-level curliness for the version you see in the image below.)

2. 14 hours later (I opted for express delivery), I received an email about my new logo. Upon clicking it I was taken to a page which showed a preview, and the option to accept the logo or request a revision.

Photo Logo Review

My name as recreated into a Photologo signature logo.

That was pretty much it! I loved the simplicity of options before the creation of the logo, the speed of the delivery, and the completely hassle-free approval process.

Once I’d hit approve, the logo was downloaded automatically to my desktop in high-res and lower-res versions, both black and white.

For the sake of this review, I also placed a few more Photologo orders, each time requesting a slightly different style of signature logo, as well as a couple of custom ones from something called The Signature Collection…

The Signature Collection (Highly Recommended!)

Signature Styles

Click this sentence to reveal the Signature Collection gallery (it won’t appear until you click).

One service that isn’t particularly well highlighted on the Photologo website is something called The Signature Collection, and it’s this that I highly recommend you check out.

When placing an order for your Photologo, look for the text that reads: “Would you like your Photologo based off a style seen on our website?”, and click it to reveal a scroll-able gallery – see image above.

The Signature Collection offers a number of logos, which are worth far more than the small amount of money that Photologo charges – I’m actually surprised that this service isn’t an ‘additional extra’ that cost hundreds of dollars.

For much less than $100, you can get an actual logo designed from scratch for your photography business, your website, or indeed any other branding you require.

A few months ago, I launched a product called Together Cards, to help wedding photographers pose their clients.

Not having the time nor the budget to hire a fully-fledged graphic designer to create the logo, I turned instead to PhotoLogo, and was very impressed with the result that you can see in the image below.

cheap custom logo

Not bad for a sub-$50 logo and a 48 hour turnaround! (Colour added in Photoshop)

If you’ve ever worked with a graphic designer or calligraphy artist, you’ll know how much they usually charge – being able to get something of this quality at this price simply isn’t possible elsewhere.

The Signature Collection is a great option if you want something a little less ‘standard’, but for little investment –  hipster wedding photographers and upbeat lifestyle photographers would love some of the more funky calligraphy style logos.

It’s even great for placing some cursive text on any kind of design or image you like – check this example out, by laying my Photologo signature onto an amazing image I found on Unsplash:

Photologo Signature Style

Getting a custom calligraphy logo at this price is incredible! | Image Credit: Massimiliano Morosinotto

This service really opened my eyes to how amazing value for money Photologo actually is, and also removed all doubt that real calligraphy artists were creating the logos – it would be impossible to automate something like this.

It’s also worth mentioning that if you have another logo design you’ve found somewhere, or are able to sketch or explain it in writing well, Photologo gives you the opportunity to do this too.

How to Add a Photologo Watermark

Photo Logo example 2

This time I selected the 3rd option of curliness for my signature Photologo.

There are a few ways to add your Photologo watermark to your images, and thankfully it’s a simple process.

I’m assuming that you may already own a copy of Adobe Lightroom, Photoshop, or some other image editing software that allows watermarking.

Photologo also offers a proprietary software created just for this one task of adding a watermark to a photo, called Photopolish, and it’s actually the easiest method of all (and doesn’t require an Adobe subscription!)

I particularly like how Photopolish offers a ‘watermark wallet’, which stores all your watermarks in one place, making it much easier for you to select and visualise several of them at once (see above video).

Another benefit is that it’s really easy to bulk watermark multiple images at once with Photopolish, as shown in the video.

How do you put a logo on a photo in Lightroom?

If you’re using Lightroom, it’s a simple task to add your new Photologo to any photo that you export from your Lr catalog.

First, select the photo or photos you want to export. I like to select them individually since not all photos benefit from having the log in the same location (see the example image above, where my logo would have obstructed part of the car.)

Next open the Export dialog (Shift + Cmd/crtl + E), and scroll down to ‘Watermarking’, clicking the drop down arrow to expand it if necessary.

How to add watermark in Lightroom

Adding your Photologo as a watermark in Lightroom is simple.

After this, you’ll need to expand the ‘Image Options’ dialog and click the ‘Choose’ button to find the location of your PhotoLogo file.

If your image is predominantly dark in the corner where you expect to place the logo, select the white high-res version of your logo. If it’s light, select the black version.

Then click on ‘Watermark Effects’, to open another dialog full of options for the size, placement, anchor point and opacity of your new logo.

how to Add photologo with Lightroom

You’re able to choose a number of display options in the Watermark Effects dialog.

I like to I like to drop the opacity of the logo to around 70%, but this will depend largely on the photo in question, and the final look of the image that you’re going for.

The location of the logo on the image, and where you’d like it to be ‘anchored’ is also personal preference, but I find that usually the bottom left or right looks best, with the centre being another option that sometimes works nicely (see example image later in this review).

After that, you need to save the new watermark as a Watermark Preset, which I find slightly annoying as you’ll need to do this every time you make a slight adjustment.

How do you put a logo on a picture in Photoshop?

Another option for setting your Photologo in place is by using Photoshop.

If you’re part of the Creative Cloud All Apps plan, you should have access to both Photoshop and Illustrator, both of which can be used to place or illustrate a logo.

Add logo with Photoshop

Adding the Photologo using Photoshop is simple too.

First open the image you want to watermark, then drag the Photologo PNG file over the image to add it as a new layer.

You’ll need to resize and position it yourself – there’s also a free Photoshop Action that you can create to automate this process available here, but as long as you’re only doing a few photos, it may be easier just to do it manually.

Then simply export the photo from Photoshop in the same way you would normally.

Is Photologo Worth the Cost?


Before we go any further, it’s worth checking out the cost of the Photologo signature service.

There seems to be a 60% sale on the usual price quite regularly, so it’s worth clicking here to find out how much it costs today.

For the regular price or the discounted price, I find it incredible value for money that there’s an actual artist that will work on your logo from scratch (see video clip above)… and they even provide revisions free of charge!

If you decide to order a custom logo design such as the one below, you have to admit that this service is great value for money – there’s simply nowhere else that you can get something of this quality in so little time at this price.

As for the Photologo service itself, I couldn’t find any fault. Everything was handled smoothly and quickly.

When I requested a revision, just for the purposes of this review, the revised logo was sent to me within 12 hours.

Frequently Asked Questions

What is PhotoLogo?

PhotoLogo is a service that creates custom, handcrafted logos that photographers can use to watermark their images. Each logo is designed by a calligraphy artist and delivered to you in just a few days.

How do I create a watermark?

You can create your own photography watermark using software like Photoshop, Illustrator, or any other graphic design or photo editing software. A watermark is normally comprised of your name and/or logo on a transparent background. Bear in mind that if you don’t already have a professionally designed logo you’ll need a bit of skill and design flair to make it look good. PhotoLogo is an alternative option where someone custom-creates your watermark for you.

Where do you place a watermark?

A standard location for a watermark is on the bottom right-hand corner of a photograph. That said, the purpose of a watermark is to identify you as a photographer without detracting from the image itself – so depending on the image, you may need to choose whichever location is most discreet.

Should I watermark my photos on Instagram?

If you’re concerned about people or businesses using your Instagram photos without your permission, watermarking them is one option. Note that this may deter people from stealing your photos or encourage them to credit you, but it can’t really do much to protect your images. Given the limited screen real estate available on Instagram, most photographers choose not to include a watermark.

Final Words

I admit that I used to turn my nose up at watermarks. Perhaps I read in a photo forum somewhere that watermarks were used mostly by amateurs in a gaudy way, subtracting from any impact the original photo may once have had.

With the Photologo service, I have to say that my opinion has changed.

By allowing an artist (whether real or robot, I don’t care!), to re-design your name into something that resembles a calligraphic signature, your photos can actually benefit from being watermarked.

In fact, the Photologo product transcends traditional watermarking, once intended as a way to prevent image theft, by adding perceived value to your final work.

I believe that if you ever intend to sell your photography, you can feasibly charge more for it if it includes your signature placed tastefully in a spot that balances the overall image.

By adding a signature to an image, you’re helping to elevate it from mere digital photograph to something closer to a work of art.

Whether someone would ever be willing to part with their hard-earned cash for said work of art is down to your prowess as a photographer, of course, but at least the Photologo product is a smart first step!

Photologo Review
Photologo Signature Service

Highly recommended as an affordable & efficient way to add value to your photography.

Check Current Price


  1. Melanie on October 7, 2023 at 7:43 am

    Boy has this company ever gone downhill!
    I ordered my first photo logo in 2018 and asked for one revision. I think I paid the premium for the logo with their “top” calligraphy artist and I have to say it was okay. Nothing to get super excited about, it was pretty plain. The initial logo was almost the same as the revised logo.
    Now it’s 2023 and coming to an end in a few months and I tried again after seeing their new choices. First of all, they ‘ve added a few new things like the graphic add-on (which I asked for). So I paid through PayPal and it took me back to their site to review and check out only it never let me review and went straight to processing. So in a couple of days I received my logo and to my surprise it didn’t have the graphic add-on. It’s very difficult to get some decent customer support and I could only talk to the same person every time so finally deciding to cancel the order because apparently photo logo has gotten a little bit big for its britches in those few years and do not want to work with you too get you the logo you want. I will never use photo logo again. I’ve yet to see anything refunded but they did say it would be coming soon.

    • Mark Condon on October 9, 2023 at 9:55 am

      That’s terrible, Melanie. I’ll send your comment to our contact there and hopefully you get a resolution.

  2. Robert Suddarth on June 17, 2021 at 1:07 pm

    I imported a photo and applied a photo logo. When I click export, it says I have no watermarked photos to export. How do I save the watermarked photo?

  3. Donalee Wallace on March 10, 2021 at 6:14 am

    Well, I just ordered a Photologo from this company as it looked legit. Received my Photologo the following business day. I liked it, but needed one revision. That was yesterday, so I will see how it goes. Canadian it was $79.

    • Kellie Snider on May 3, 2021 at 5:42 am

      I got mine a year ago, and I love it. Unfortunately I’ve checked back with the site today and their pay page isn’t working. I plan to buy a different version. They were really great to work with when I got my first one. I got a couple of edits and they were done quickly.

  4. Dario Cucci on September 19, 2020 at 8:22 am

    Hi Mark, great article and I am sure you mean well by sharing your experience and point of view, however as good as it sound, unfortunately I can’t recommend them either as I just made a very bad experience myself after making a purchase online.

    To be honest, they are great at marketing, promising the world of a great Photologo, but their design is not good & their customer service even worse.

    When I signed up and made my purchase I upgraded to the VIP Service with 5 revisions to get a Photologo with a great background & signature.

    I answered all the questions, including telling them what colors I like, the first draft was just a signature with 3 different fonts & plain brown background.

    No Photo background as promised and no background that would be as expected with the colors that go with my branding as per my request (I requested purple and gold yellow color).

    Not too much to ask, I also asked for a revision, now we are going on to day 5 and I still don’t have my Photologo revised.

    Their Terms & Conditions are also unfair stated, no refund policy, even if you are not happy, they don’t seem to care to make sure you look after, instead they will try to sell you more.

    To top it all off, when I upgraded it stated on the sales page, that with the VIP Upgrade the other charges that I have picked prior to the upgrade offer would not be process, yet they ended up processing them anyway.

    So instead of paying $199 only, they also charged me an additional $74 on top of that.

    I had more success in the past getting a logo done on Fiverr, and to be honest this will be the very last time that I will buy anything from them.

    All I can recommend is “Run For The Hills” when you see, read or hear about Photologo, it’s a total scam and disappointment!

    • Mark Condon on September 30, 2020 at 12:05 pm

      Thanks for the feedback, Dario – I’m sorry you had such a bad experience. I’ve forwarded your comment on to their CEO, so let’s see if he responds ;-)

  5. Richard Rostant on August 30, 2020 at 11:07 pm

    Nice concept but is not the product you expect for the money. I opted for the 3-day delivery and the upgrade to the “elite head designer team”. The questionnaire for the type of logo you wanted was a series of 5 sliders for specifying how curvy, how abstract, etc., you wanted the logo to be. It didn’t allow for any detailed descriptions.

    The first logo was emailed to me very quickly, probably too quickly (around 8 hours from the time I placed the order). It was nice but basically looked like a standard curvy font. Since my order included one revision at no charge, I sent back very detailed instructions of what I was looking for and included several of the sample logos as examples. The revised logo that I received was quite similar to the first, with a few small modifications. It was nothing like the revision I had specified in my revision request. After expressing my dissatisfaction to customer service, they said there was nothing they could do and any further revisions would be $14.99 USD.

    My recommendation is not to waste your money on this service. It may be advertised as “custom” and created by “an elite design team” but what I received was nothing more than what could be done with a script font in Photoshop.

    • Mark Condon on August 31, 2020 at 12:19 pm

      Sorry you had that experience, Richard – it was entirely different to my own, and I should add, I placed the order anonymously (not using my Shotkit email address), to allow for any bias that could potentially have marred the review.

    • Ulysses on December 16, 2021 at 8:32 pm

      I am not one of those people, or maybe a bot, that say: I usually don’t give a review…blah blah blah. I give reviews and feedback if I really like the product so that others can be educated about it because I too depend on honest feedbacks when ordering on line. I really went out of my way to leave a review for this one. This Photologo company is just playing us. I am a small business owner who is barely lifting it to launch. So I was very happy to see that they were on sale. Naturally I ordered the basic to save on the expenses. But boy was I in for a huge disappointment! They created something so embarrassingly mediocre! Even if I already used up all my available revisions, everything that they produced was just horrible. I strongly believe they just bought several fonts, then they just mix and match them by letters to try to create a unique look, but you can tell that you can easily find the font style for sale at a much cheaper price and sometimes for free. That’s $60 dollars down the drain. The displays they use are the only ones probably made by real artists, but producing one for you? It’s just probably a grader using Word App for your expensive logo.

  6. Bre on August 24, 2020 at 2:50 pm

    Thanks for the great review as always Mark! I Wish you could get some kind of credit for all of the amazing things you turn us on to around here :)

    • Mark Condon on August 25, 2020 at 5:00 pm

      Aw, that’s so sweet of you, Bre! I’d be over the moon if you could tell your friends about Shotkit :-) Thanks for making my day with your comment, and I hope you enjoy the rest of the site!

  7. Lenore Barron on July 22, 2020 at 9:37 am

    I have been trying to reach their customer support since I placed my order on May 28th and NO ONE will get back to me. I’ve spent $183.94 USD which is a lot more in Canadian funds. Their password reset button does not send you a link to change it. I have spent hard-earned money and received NOTHING. Photologo appears to be too busy taking new orders and not dealing with those who have already placed orders and cannot even contact them and they will not contact us. This is disgraceful!!!

    • Mark Condon on July 23, 2020 at 11:59 am

      I’ve sent your comment to the CEO, Lenore – will paste here his reply!

  8. Chukck on May 2, 2020 at 2:41 am

    Their customer service is terrible. I’ve been trying to get an answer for the last five days and have sent six emails. I only receive a standard reply.

  9. KL Gantt on December 28, 2019 at 9:05 am

    As an amateur photographer, I never thought about signing my pictures; however, I started seeing my pictures being used for covers on group FB pages I belonged. Not that I was not pleased with the honor of having it represent our group, I saw folks asking who took the photo. So, this solved this issue! Also, friends of mine have requested prints of my photos and without ability to “sign” like I would my drawings or paintings, I add my Photologo and voilá, I have signed printed photos!

    I have the Photopoliah for my Spectre laptop but find PS Express easily imports my different logos easily when on the go and away from my laptop. Now, to figure out how to add my animated logo to my videos and pics. LOL!

  10. Joshua Appel on December 25, 2019 at 3:45 am

    Nice article!

    I noticed the same thing that Femke has mentioned.
    They do NOT respond well to questions sent via their “contact” template.
    I had a couple of questions…one being about the “sale” that was posted the same day that I’d tried to
    order the service. The order wouldn’t go through.
    The other was about something in the Terms and Conditions.
    I received a short email back simply saying the “sale” was over but nothing about my other question.

    Yeah, the logo may look great, but good luck if you have any problems where you need to contact them.
    The customer service sounds GREAT…if you’re not using any more of their time.

    Did you guys even read the “Terms and Conditions”?

  11. Femke on December 14, 2019 at 6:07 am

    Also liked their design. However, I was disappointed by the invoice they provided… It doesn’t meet international standards with only their name “photologo” and my personal name. Doesn’t say anything about VAT or company identity. And they didn’t respond to my email asking for a proper invoice.

    I did receive a response to a DM in Facebook messenger, telling me they won’t send “custom invoices”.

    I can’t book the invoice like this. And heared a lot of other people complain about how difficult it is to reach them…

    So personally, I wouldn’t recommend their service, even though the logo was pretty nice.

    • Mark Condon on December 14, 2019 at 7:40 am

      hmm as long as you’re happy with the logo!

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